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Commercial Producer at WGRZ

Commercial Producer

WGRZ Buffalo, NY (Onsite) Full-Time
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WGRZ-TV Channel 2 has an immediate opening for a full-time Commercial Producer. This role includes writing, shooting, editing, and producing motion graphics for multi-platform advertising. 

From idea to execution, the Commercial Producer role is a hands-on position that requires technical production skill, creativity, and ingenuity. Candidates must demonstrate past work through a demo reel or website with examples of their work (shooting, editing, and graphic treatments).

The Commercial Producer is expected to work closely and collaborate with our clients, the Account Executives, and the rest of the WGRZ team in a professional manner. Must meet tight deadlines while keeping a positive, enthusiastic attitude. This is a full-time position with a Monday-Friday 8:30 AM- 5:00 PM shift. It also requires flexibility to work occasional evenings and weekends when necessary.

Responsibilities: Extensive experience with:

•  Digital Cine Cameras such as the Sony FS and FX line of cinema cameras.

•  Color grading LOG format footage.

•  Professional lighting techniques.

•  Professional audio recording techniques.

•  The Adobe CC Suite. Highly skilled in Premiere Pro & After Effects.

•  Motion graphics, graphic design, 2D animation experience.

•  Scripting/ copywriting: creative concepts, effectiveness, timing, etc.

•  Professional production equipment such as gimbals, sliders, jibs, dollies, etc.

•  Experience working in professional video production, such as a media company, production house, and/or Ad Agency is preferred.

•  Bachelor’s degree in media production, communications, journalism, design, or film preferred.  

•  Interpersonal skills and ability to collaborate with others.  

•  Must maintain a valid driver’s license and good driving record as travel may be required for commercial shoots and production meetings with clients of the station.  

•  Must be able to lift, set up and operate equipment weighing up to 50 pounds.

•  Strong organizational skills and ability to multi-task in a fast-paced environment.

•  Must be deadline-oriented, maintaining quality while staying on tight schedules.

•  Self-starter that is highly motivated to produce creative and effective video content.

•  The ability to take direction as well as offer his/her own creative thoughts, ideas, and suggestions in brainstorms and pitches.

Job Requirements:


•  Collaborate with sales account executives, managers, and clients to create the most effective advertising and marketing messages for businesses working with WGRZ.

•  Create multi-platform marketing messages using consumer research, applying sound advertising principles and business strategy.

•  Provide clear messaging to consumers through compelling visuals and copywriting designed to motivate them to act, visit a website, attend an event, or shop in a local business.  

•  Represent the station externally by interacting with clients in person and through all forms of communication and internally by interacting with stakeholders across multiple departments.  

•  Shoot highly- stylized videos for campaigns using professional and DSLR cameras and a variety of lenses and other production tools like sliders, dollies, or gimbles.  

•  Must be a highly skilled editor in Adobe Premiere and After Effects with the ability to produce high-quality work that effectively sells a product or service to consumers.   

•  Participate in client pitch meetings when needed to help explain creative vision and capabilities.

Work Environment: Office

Physical Demands: Light work

Travel: Rarely: less than 10%

Work Environment Set: Office: normally performed in a typical interior/office environment

Physical Demands Set: Light work: Involves sitting most of the time, walking, lifting, bending, standing, etc.

Compensation Range: $20-$23


TEGNA Inc. (NYSE: TGNA) is an innovative media company that serves the greater good of our communities. Across platforms, TEGNA tells empowering stories, conducts impactful investigations and delivers innovative marketing solutions. With 63 television stations in 51 U.S. markets, TEGNA is the largest owner of top 4 network affiliates in the top 25 markets among independent station groups, reaching approximately 39 percent of all television households nationwide. TEGNA also owns leading multicast networks True Crime Network and Quest. TEGNA Marketing Solutions (TMS) offers innovative solutions to help businesses reach consumers across television, digital and over-the-top (OTT) platforms, including Premion, TEGNA’s OTT advertising service. For more information, visit


EEO statement:

TEGNA Inc. is a proud equal opportunity employer. We are a drug free, EEO employer committed to a diverse workforce. We encourage and consider all qualified candidates regardless of race, color, religion, national origin, sex, age, marital status, personal appearance, sexual orientation, gender identity, family responsibilities, disability, enrollment in college or vocational school, political affiliation, veteran status or genetic information. TEGNA complies with all applicable laws related to accommodations.

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Job Snapshot

Employee Type



Buffalo, NY (Onsite)

Job Type

Media - Journalism - Newspaper, Marketing, Other

Date Posted


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