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Research Manager at WATN/WLMT

Research Manager

WATN/WLMT Memphis, TN Full Time
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JOB DESCRIPTION

TEGNA Memphis is seeking a Research Manager or better yet – data storyteller - to help create a culture of consumer-centricity. The Research Manager will assess consumer preferences in the local market to help the station develop and market relevant consumer products and content; and, help business customers connect to consumers. Through a wide variety of mechanisms – surveys, focus groups, interviews, web research and more – the Research Manager will bring clarity around target audiences, competitive landscape, societal trends, pre-campaign insights, post-campaign effectiveness, business customers and other areas. The Research Manager will proactively bring the consumer voice into the station and represent the voice of the consumer while partnering on marketing, content and sales strategies. The Research Manager responsible for managing, analyzing and communicating Television and Digital audience data and Consumer Data for WATN/WLMT’s internal stakeholders and external clients.
The ideal candidate will have a thorough understanding of audience measurement for media (i.e., TV ratings and audience data per Nielsen and comScore and digital media per Google Analytics), consumer facing research (i.e Simmons, Borrell) is detail-oriented and passionate about finding the “stories” in data.
Other research, including Media Monitors and Scarborough, and software programs such as NLTV, Prime Lingo and Wide Orbit Media Sales are used regularly in this role.  Due to the nature of the business and position, the ability to learn new software and new research tools is a must.  Mastery of PowerPoint, Excel and other MS Office tools is a pre-requisite.
This person should be able analyze data gathered from a variety of sources and provide insights helpful to the internal news, marketing and revenue teams as well as external clients.  Audience profiles, consumer behavior, ad hoc reports and regular reporting of performance metrics are all core to the position.
Due to the various constituencies that rely upon the position, effective communication skills are critical and include highly visual graphics, written summaries and oral presentations.

RESPONSIBILITIES

• Design and develop cost-effective research methodologies and approaches to help station understand consumers
• Research consumer demographics, preferences, needs, trends and media habits
• Effectively present and communicate research to wide variety of stakeholders both in live presentations and written form
• Confidently articulate when/why products/prototypes do/do not deliver against consumer
• Partner with 3rd party vendors and internal stakeholders on research execution
• Leverage all available existing research tools including Nielsen, Comscore, Scarborough, Google Analytics, Facebook/Twitter analytics, etc.
• Lead research of business customers and interpret data to assist Sales team.

REQUIREMENTS

• 3+ years experience in market analysis and research
• BA in marketing, market research, analytics, social sciences, business or communications
• Strong math and analytical skills
• Consumer category experience. Media sector experience preferred.
• Inquisitive and collaborative with a positive attitude, strong work ethic and ability to work in a fast-paced, dynamic media environment.
• Mastery of understanding, processing, extracting value from, visualizing and communicating data effectively.

 

About TEGNA

TEGNA Inc. (NYSE: TGNA) is an innovative media company that serves the greater good of our communities. Across platforms, TEGNA tells empowering stories, conducts impactful investigations and delivers innovative marketing solutions. With 63 television stations in 51 U.S. markets, TEGNA is the largest owner of top 4 network affiliates in the top 25 markets among independent station groups, reaching approximately 39 percent of all television households nationwide. TEGNA also owns leading multicast networks True Crime Network and Quest. TEGNA Marketing Solutions (TMS) offers innovative solutions to help businesses reach consumers across television, digital and over-the-top (OTT) platforms, including Premion, TEGNA’s OTT advertising service. For more information, visit [ Link removed ] - URL blocked - click to apply.

 

TEGNA Inc. is a proud equal opportunity employer. We are a drug free, EEO employer committed to a diverse workforce. We encourage and consider all qualified candidates regardless of race, color, religion, national origin, sex, age, marital status, personal appearance, sexual orientation, gender identity, family responsibilities, disability, enrollment in college or vocational school, political affiliation, veteran status or genetic information.

Recommended Skills

Marketing
Hardworking And Dedicated
Research
Analysis
Market Research
Communication
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Job Snapshot

Employee Type

Full-Time

Location

Memphis, TN

Job Type

Marketing, Media - Journalism - Newspaper

Date Posted

05/10/2021

Job ID

10174/8150/45896
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