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Regional Sales Director-Northeast at TEGNA

Regional Sales Director-Northeast

TEGNA New York, NY Full-Time
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PREMION, a TEGNA company, is an industry-leading OTT Advertising platform that’s focused on premium content, highest-quality inventory, and innovative data and technology solutions in the fast-growing streaming TV market. Recognized as Outstanding Local Advertising Solution in 2020 by Cynopsis, Premion works directly with 125+ leading TV and media brands like Sling, Discovery, MLB.TV, FuboTV, and is trusted by thousands of national and local brands in reaching highly engaged audiences at scale and delivering measurable outcomes. 

Premion is seeking a Regional Sales Director in New York who will take a market leadership position focusing on sales of our Premion advertising and data services to agencies and clients in the Northeast region.  This person will achieve regional revenue objectives through direct contribution, leadership strategy, and collaboration with Tegna’s Linear sales division.  This position reports to the Head of National Sales.

Why Join the Premion Team:

  • You want to be part of a growing and dynamic team that brings innovation to the forefront of the OTT industry 
  • You excited about disrupting the traditional and doing something different in the advertising space
  • You are a self-starter who enjoys being part of a team and jumps at the opportunity to take on new challenges.
  • You want to work for a company that strives to create an environment that encourages innovation and creativity and offers professional and intellectual challenges.

Responsibilities include but are not limited to:

  • Manage all sales efforts for Premion in Northeast region, under the direction of the Head of National Sales
  • Be a market specialist, able to forecast trends and categories driving the New York and Northeast media markets
  • Possess a consultative sales approach
  • Possess the necessary “hunter of new business” mentality
  • Be a subject matter expert in all things OTT, CTV, digital video and related data application; and understand marketplace competition
  • Leverage existing and develop new relationships with agencies and direct clients in the market
  • Develop and execute annual strategic revenue plan that achieves goals and grows market share in assigned territory
  • Work closely with inventory and ad operations teams to maximize all opportunities
  • Identify, monitor and accurately forecast sales activity
  • Work closely with marketing to develop and maximize Premion’s brand and presence in New York and the Northeast region
  • Recognize the changing media landscape and adjust strategy and tactical plans quickly

 

Requirements:

  • Bachelor’s degree in marketing, business or related field
  • Minimum of 5-7 years of media sales experience in New York/Northeast region.
  • Experience in successfully selling FEP, streaming, OTT, and/or digital video
  • Proven sales leader with a record of sales achievement
  • Working knowledge of all facets of broadcast, Advanced TV, OTT and/or digital video preferred
  • Effective driver of revenue
  • Ability to think and act strategically as a thought leader and problem solver
  • Strong attention to detail and roll up your sleeves mentality.
  • Excellent interpersonal, team and leadership skills
  • Excellent verbal and written communication skills
  • com experience preferred
  • Understanding of agency media buying platforms, i.e. Strata, Mediaocean
  • Working knowledge of Wide Orbit preferred
  • Programmatic advertising knowledge, experience a plus
  • Ability to travel 20% of the time to other markets if needed and other relevant business trips

 

Premion, a division of TEGNA, is the one-stop shop OTT advertising platform for regional and local advertisers. Through our direct relationships with over 100+ top-tier content providers, Premion simplifies the OTT buying process by placing ads alongside premium long-form (full-episode) and live streaming content across more branded networks than any other platform – in just one easy transaction.

Premion’s advertising platform delivers advanced targeting and seamless integration across multiple networks. Advertisers are assured access to brand-safe and fraud-free, guaranteed inventory that reaches the fastest growing and highly engaged OTT audiences.

 

About TEGNA

 

TEGNA Inc. (NYSE: TGNA) is an innovative media company that serves the greater good of our communities. Across platforms, TEGNA tells empowering stories, conducts impactful investigations and delivers innovative marketing solutions. With 64 television stations in 51 U.S. markets, TEGNA is the largest owner of top 4 network affiliates in the top 25 markets among independent station groups, reaching approximately 39 percent of all television households nationwide. TEGNA also owns leading multicast networks True Crime Network and Quest. TEGNA Marketing Solutions (TMS) offers innovative solutions to help businesses reach consumers across television, digital and over-the-top (OTT) platforms, including Premion, TEGNA’s OTT advertising service. For more information, visit URL blocked - click to apply.

 

TEGNA Inc. is a proud equal opportunity employer. We are a drug free, EEO employer committed to a diverse workforce. We encourage and consider all qualified candidates regardless of race, color, religion, national origin, sex, age, marital status, personal appearance, sexual orientation, gender identity, family responsibilities, disability, enrollment in college or vocational school, political affiliation, veteran status or genetic information.

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Recommended skills

Attention To Detail
Sales
Advertising
Marketing
Consultative Selling
Selling Techniques
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Job Snapshot

Employee Type

Full-Time

Location

New York, NY

Job Type

Marketing, Sales

Date Posted

02/22/2021

Job ID

10074/8065/45472
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