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Program Director / Media Producer at WHAS

Program Director / Media Producer

WHAS Louisville, KY Full-Time
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The Program Director/Media Producer role is a full time, exempt position reporting directly to the Chief Executive Officer of WHAS Crusade for Children, creating a variety of content for television, radio, social media, and web use.  This position also supports the Crusade’s day-to-day operations and special events.

Major Responsibilities and Functions: 

  • Produce and manage annual 31-hour Crusade weekend telethon, including recruiting and scheduling talent for the Saturday night variety show at the Kentucky Center for the Arts
  • Serve as Crusade photographer and videographer
  • Create Crusade feature stories and other video content for TV/radio/social media/web use
  • Repurpose news packages to short video content for social media purposes
  • Establish a network among Crusade funded agencies throughout Kentucky and Southern Indiana to include geographically diverse stories
  • Establish a network among participating fire departments to highlight their efforts in creative ways
  • Create Crusade promotional spots for TV/radio/social media/web use
  • Assist Vice President of Donor Relations in management of the WHAS Crusade for Children public image
  • Work with Marketing Director to publicize/promote Crusade events
  • Work with Philanthropy Director to broaden donor reach through video
  • Assist with producing, planning and organization of special events
  • Other duties as assigned by CEO

Requisite Skills:

  • Proficient in Microsoft Office and related software
  • Excellent written and oral communication skills
  • Ability to produce, shoot, write and edit for video applications
  • Great visual aesthetic judgment
  • Proven ability to interact with the public on multiple levels
  • Self motivated, flexible and able to multitask a varied workload
  • Demonstrated attention to detail and quality
  • Must be flexible and able to deal with occasional varied work hours



  • Bachelor’s Degree in Communications or related area
  • Minimum experience of five years in videography, photography, writing, editing and producing
  • Knowledge of Avid or other comparable non-linear video editing systems
  • Knowledge of HTML and web site publishing



TEGNA Inc. (NYSE: TGNA) is an innovative media company that serves the greater good of our communities. Across platforms, TEGNA tells empowering stories, conducts impactful investigations and delivers innovative marketing solutions. With 63 television stations in 51 U.S. markets, TEGNA is the largest owner of top 4 network affiliates in the top 25 markets among independent station groups, reaching approximately 39 percent of all television households nationwide. TEGNA also owns leading multicast networks True Crime Network and Quest. TEGNA Marketing Solutions (TMS) offers innovative solutions to help businesses reach consumers across television, digital and over-the-top (OTT) platforms, including Premion, TEGNA’s OTT advertising service. For more information, visit URL blocked - click to apply.


TEGNA Inc. is a proud equal opportunity employer. We are a drug free, EEO employer committed to a diverse workforce. We encourage and consider all qualified candidates regardless of race, color, religion, national origin, sex, age, marital status, personal appearance, sexual orientation, gender identity, family responsibilities, disability, enrollment in college or vocational school, political affiliation, veteran status or genetic information.

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Job Snapshot

Employee Type



Louisville, KY

Job Type

Media - Journalism - Newspaper

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