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New Business Account Executive at WTIC-TV

New Business Account Executive

WTIC-TV Hartford, CT Full-Time
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FOX 61 and CW20, TEGNA Inc. companies, have an opportunity for a New Business Account Executive, selling digital and TV advertising. In this role you will have the opportunity to sell innovative marketing solutions and be a one-stop-shop for local business. Upon training completion, you will be responsible for developing a new list of accounts. 

Interested in selling advertising in best-in-class news, sports and entertainment programming? Let's talk! ​

About the opportunity ​

  • Consistently prospect for new business and pitch new ideas
  • Create, implement, and execute digital and integrated media solutions to drive direct and agency sales with a focus on OTT, video, display, social media, and broadcast television.
  • Consistently uncover the needs of clients and have a deep understanding of how our broadcast and digital offerings can grow their business.
  • Persistently seek opportunities to expand relationships with key clients by taking an active interest in learning about their business needs and competitive landscape.
  • Deliver creative, strategic, and persuasive presentations that highlight FOX 61 and CW20/TEGNA's competitive advantages.​
 

About you:

  • Hungry and competitive – works uber-hard to reach goals, finds the path around obstacles to succeed, challenges self and others
  • Disciplined – takes initiative, works both independently and collaboratively, prioritizes tasks, meets deadlines
  • Results Driven – metric based view of success with a strong desire to win, intellectually curious
  • Innovative thinker – implements a creative approach to solve client needs
  • Eager to learn – not afraid to be humble

 

  • College degree required
  • Minimum 1 year of sales experience
  • Experience with cold calling and prospecting
  • Strong written and verbal communication skills
  • Strong computer skills
  • Must have valid driver's license and own transportation​

About TEGNA

TEGNA Inc. (NYSE: TGNA) is an innovative media company that serves the greater good of our communities. Across platforms, TEGNA tells empowering stories, conducts impactful investigations and delivers innovative marketing solutions. With 62 television stations and four radio stations in 51 markets, TEGNA is the largest owner of top 4 affiliates in the top 25 markets, reaching over 38 percent of all television households nationwide. TEGNA also owns leading multicast networks Justice Network and Quest. TEGNA Marketing Solutions (TMS) offers innovative solutions to help businesses reach consumers across television, email, social and over-the-top (OTT) platforms, including Premion, TEGNA’s OTT advertising service. For more information, visit [ Link removed ] - URL blocked - click to apply.

 

TEGNA Inc. is a proud equal opportunity employer. We are a drug free, EEO employer committed to a diverse workforce. We encourage and consider all qualified candidates regardless of race, color, religion, national origin, sex, age, marital status, personal appearance, sexual orientation, gender identity, family responsibilities, disability, enrollment in college or vocational school, political affiliation, veteran status or genetic information.

Recommended skills

Creativity
Marketing
Sales
Advertising
Selling Techniques
Persuasive Skills
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Job Snapshot

Employee Type

Full-Time

Location

Hartford, CT

Job Type

Media - Journalism - Newspaper

Date Posted

01/8/2021

Job ID

9770/7816/39665
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