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National Sales Manager
WBNS-10TV in Columbus, Ohio, a TEGNA Inc. station, is looking for an experienced National Sales Manager to lead our National and regional sales efforts. You will negotiate the largest share of major account business possible within the boundaries of the rate structure. This position will super-serve national and regional accounts and agencies to continue to position TEGNA and WBNS for maximum revenue opportunities, while maximizing rates on live sports and delivering share goals on political revenue and driving revenue opportunities on assigned accounts for OTT (Premion) platform.
Responsibilities
- Work hand-in-hand with Pricing Team and DOS on price strategy and plan
- Ensure our national sales team continually positions the audience for rate and share of business
- Work closely with our National Rep Firm in providing accurate sales forecasts
- Provide market recaps and conditions to buying community
- Responsible for developing and expanding agency and client relationships at all levels
- Position yourself and team as a resource within the market
- Respond to avails and/or assign accordingly
- Negotiate effectively and secure NTR/sponsorship opportunities
- Work closely with station and rep firm support staff to ensure accurate order entry
- Merchandise our delivery and performance
- Provide timely reports and/or solutions for pre and post-logs, Comscore posts, pre-empts, and make goods
- Run point on all political revenue and work closely with the local political point person on generation of all political revenue
- Minimize/eliminate revenue adjustments/credits
Performance Tracking
- Total National budget attainment
- Market share achievement
- Maintain proper pricing based on demand
Leading Indicators
- Increased share on all business
- Decreased PE’s due to higher rates and CPP’s
- Reduction in revenue adjustments on Regional/National business
- Effective positioning of audience with buyers, supervisors and planners
Requirements:
- Bachelor’s degree required.
- Minimum 5 years of experience selling advertising solutions – minimum of 3 years working with large agencies in a fast-paced sales environment.
- Ability to work effectively as part of a team and independently.
- Travel as necessary.
- Knowledge of digital sales and marketing products.
- Ability to handle multiple tasks and projects effectively under deadline pressure.
- Attention to detail and accuracy a must.
- Ability to effectively solve problems.
- Creative mindset and able to adapt quickly to change.
- Position requires strong written and verbal communication skills, as well as strong organization and time management. Strong presenting skills, both internally and externally is also required.
About TEGNA
TEGNA Inc. (NYSE: TGNA) is an innovative media company that serves the greater good of our communities. Across platforms, TEGNA tells empowering stories, conducts impactful investigations and delivers innovative marketing solutions. With 63 television stations in 51 U.S. markets, TEGNA is the largest owner of top 4 network affiliates in the top 25 markets among independent station groups, reaching approximately 39 percent of all television households nationwide. TEGNA also owns leading multicast networks True Crime Network and Quest. TEGNA Marketing Solutions (TMS) offers innovative solutions to help businesses reach consumers across television, digital and over-the-top (OTT) platforms, including Premion, TEGNA’s OTT advertising service. For more information, visit URL blocked - click to apply.
TEGNA Inc. is a proud equal opportunity employer. We are a drug free, EEO employer committed to a diverse workforce. We encourage and consider all qualified candidates regardless of race, color, religion, national origin, sex, age, marital status, personal appearance, sexual orientation, gender identity, family responsibilities, disability, enrollment in college or vocational school, political affiliation, veteran status or genetic information.