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Media Strategist job in Atlanta at WXIA/WATL 11Alive

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Media Strategist at WXIA/WATL 11Alive

Media Strategist

WXIA/WATL 11Alive Atlanta, GA Full Time
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11Alive is looking for a creative and experienced Media Strategist. The Media Strategist (MS) is considered an expert when it comes to the TEGNA Team and Tools. He/she knows how to best deploy marketing solutions to deliver maximum results for our advertisers. The MS works side-by-side with Account Executives to understand the business needs and challenges for advertisers and translates their needs into innovative ad solutions that deliver a strong ROI​


  • Has an in-depth understanding of TEGNA's various products, verticals and solutions
  • Develops a comprehensive strategic solution that leverages TEGNA products and services
  • Acts as a solution advisor and supports AEs during interactions with prospective and existing advertisers.
  • Keeps the AEs informed throughout the ideation process of a solution development
  • Develops a full proposal to turn over to the AE, once an advertiser is aware of the solution and is interested in seeing a proposal
  • Interacts with advertisers directly or through AEs to gather necessary information needed to produce a proposal tailored to their needs
  • Reviews proposals with AEs to ensure readiness. (Presence of the MS may be required when the presentation team delivers the proposal to the advertiser.)
  • Works with internal TEGNA team to determine if an existing solution can be deployed or develops unique concepts that address the desired business results
  • Once the sale is made, work with AE to ensure smooth transition to Account Manager and the rest of the fulfillment team
  • Ensure AEs complete Campaign Brief in Salesforce
  • Acknowledges receipt of Campaign Briefs and gathers any additional information needed from the AEs​


  • Bachelor's Degree
  • A minimum of one to three years of related experience in a pre-sale solution role, preferably within the media industry
  • Outstanding verbal and written communication
  • Strong understanding of media concepts, terms and creative
  • Knowledge, experience and passion for Linear TV, OTT, Display and Attribution Analytics
  • Working knowledge of Microsoft Office suite, especially PowerPoint
  • Salesforce experience​


TEGNA Inc. (NYSE: TGNA) is an innovative media company that serves the greater good of our communities. Across platforms, TEGNA tells empowering stories, conducts impactful investigations and delivers innovative marketing solutions. With 64 television stations in 51 U.S. markets, TEGNA is the largest owner of top 4 network affiliates in the top 25 markets among independent station groups, reaching approximately 39 percent of all television households nationwide. TEGNA also owns leading multicast networks True Crime Network and Quest. TEGNA Marketing Solutions (TMS) offers innovative solutions to help businesses reach consumers across television, digital and over-the-top (OTT) platforms, including Premion, TEGNA’s OTT advertising service. For more information, visit [ Link removed ] - URL blocked - click to apply.

TEGNA Inc. is a proud equal opportunity employer. We are a drug free, EEO employer committed to a diverse workforce. We encourage and consider all qualified candidates regardless of race, color, religion, national origin, sex, age, marital status, personal appearance, sexual orientation, gender identity, family responsibilities, disability, enrollment in college or vocational school, political affiliation, veteran status or genetic information.

Recommended Skills

  • Microsoft Office
  • Microsoft Power Point
  • Salesforce.Com
  • Television
  • Creativity
  • Advanced Encryption Standard (Aes)
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Job Snapshot

Employee Type



Atlanta, GA

Job Type

Media - Journalism - Newspaper, Sales

Date Posted


Job ID

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