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Marketing Producer job in Tyler at KYTX-TV

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Marketing Producer at KYTX-TV

Marketing Producer

KYTX-TV Tyler, TX Full Time
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Job Summary:

Are you creative?

Are you strategic?

CBS19 wants YOU!

CBS19/KYTX-TV has a rare opening for a full-time Marketing Producer. The ideal candidate will have strong writing, shooting and non-linear editing skills and can imagine and create compelling, inspiring promos, commercials, and multi-platform campaigns that connect with our audiences and align with the station’s brand.

Every day is a little different in marketing and assignments will include writing, producing on-air news promos, client commercials, filming, editing, brainstorming, music selection, script writing and pitching ideas. If you love and understand visual and creative storytelling, are solution oriented, collaborative, and are fluid in both television and digital, you might be a GREAT Marketing Producer at CBS19!

Responsibilities:

• Write, produce, and direct promo, creative campaigns, and commercials that engage audiences where they are across platforms – right message, right place, right time.

• Work with the station's award-winning sales team to craft commercial content for local clients.

• Be a strategic and creative thinker when developing concepts that connect with our audiences across platforms including broadcast, digital and social.

• Work with the station’s Marketing Director and the content team (as needed) to develop creative concepts for promos and other assignments.

• Use non-linear editing, DSLR Cameras, Photoshop and After Effects to produce high-quality, high-impact creative.

• Bring your best self to work every day

• Growth Mindset

• College degree in marketing, advertising, design, film or related field preferred.

• 1-3 years of relevant professional work experience or related experience.

• Proficient in Adobe Creative Suite and other production tools.

• Demonstrated copywriting ability

• Ability to produce creative messages that are aligned with the station’s brand.

• Ability to apply research and data to develop creative messages that drive audience growth.

• Must be a self-starter with the ability to keep track of multiple projects and meet deadlines.

• Must be an effective communicator in a fast-paced environment.

• Must be able to work a flexible schedule. This role works on an afternoon/evening shift. Marketing Producers may require being present in breaking news/big story situations, along with some night and weekend assignments.

• KYTX is located in Tyler, TX. All candidates must live in, or be willing to move to, the East Texas region.

Work Environment: Office

Physical Demands: Light work

Travel: Rarely: less than 10%

Work Environment Set: Office: normally performed in a typical interior/office environment

Physical Demands Set: Light work: Involves sitting most of the time, walking, lifting, bending, standing, etc.

 

About TEGNA

TEGNA Inc. (NYSE: TGNA) is an innovative media company that serves the greater good of our communities. Across platforms, TEGNA tells empowering stories, conducts impactful investigations and delivers innovative marketing solutions. With 63 television stations in 51 U.S. markets, TEGNA is the largest owner of top 4 network affiliates in the top 25 markets among independent station groups, reaching approximately 39 percent of all television households nationwide. TEGNA also owns leading multicast networks True Crime Network and Quest. TEGNA Marketing Solutions (TMS) offers innovative solutions to help businesses reach consumers across television, digital and over-the-top (OTT) platforms, including Premion, TEGNA’s OTT advertising service. For more information, visit [ Link removed ] - URL blocked - click to apply.

 

TEGNA Inc. is a proud equal opportunity employer. We are a drug free, EEO employer committed to a diverse workforce. We encourage and consider all qualified candidates regardless of race, color, religion, national origin, sex, age, marital status, personal appearance, sexual orientation, gender identity, family responsibilities, disability, enrollment in college or vocational school, political affiliation, veteran status or genetic information.

 

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Job Snapshot

Employee Type

Full-Time

Location

Tyler, TX

Job Type

Marketing

Date Posted

05/23/2021

Job ID

10426/8370/46980
Apply to this job.
Think you're the perfect candidate?
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