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Marketing Producer - Topical at WUSA

Marketing Producer - Topical

WUSA Washington, DC Full-Time
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JOB DESCRIPTION

Marketing producers are creative and strategic by nature. They have strong writing, shooting and non-linear editing skills and can imagine and create compelling, inspiring promos and multi-platform campaigns that connect with our audiences and align with the station’s brand. More specifically, this opportunity is for a Topical Marketing Producer who works closely with our Late News team to identify the most promotable story, understand our audience, and drive ratings and growth for the 11pm newscast.  Every day is a little different in marketing and assignments will include, writing, producing on-air news promos filming, editing, brainstorming, music selection, script writing and pitching ideas.  If you love and understand short form visual and creative storytelling, are solution oriented, collaborative and are fluid in both television and digital, you might be a GREAT Marketing Producer at WUSA9.

RESPONSIBILITIES

• Write, produce, and direct promos and creative campaigns that engage audiences where they are across platforms – right message, right place, right time.
• Be a strategic and creative thinker when developing concepts that connect with our audiences across platforms including broadcast, digital and social.
• Work with the station’s Marketing Director, Promotion Manager and the content team (as needed) to develop creative concepts for topical promos and other assignments.
• Guide the overall look/tone/feel of topical promotions through writing, shooting and editing on-air spots and marketing materials. Based on sound strategy, campaigns must clearly and creatively connect with our intended audience,  stated goals and lift the station’s brand.
• Use non-linear editing, DSLR Cameras, Photoshop and After Effects to produce high-quality, high-impact creative.
• Bring your best self to work every day
• Growth Mindset

REQUIREMENTS

• College degree in marketing, advertising, design, film or related field preferred.
• 3+ years of relevant professional work experience or related experience.
• Proficient in Adobe Creative Suite and other production tools.
• Demonstrated copywriting ability
• Ability to produce creative messages that are aligned with the station’s brand.
• Ability to apply research and data to develop creative messages that drive audience growth.
• Must be a self-starter with the ability to keep track of multiple projects and meet deadlines.
• Must be an effective communicator in a fast-paced environment.
• Must be able to work a flexible schedule. This role works on an afternoon/evening shift. Marketing Producers may require being present in breaking news/big story situations, along with some night and weekend assignments.*

 

About TEGNA

TEGNA Inc. (NYSE: TGNA) is an innovative media company that serves the greater good of our communities. Across platforms, TEGNA tells empowering stories, conducts impactful investigations and delivers innovative marketing solutions. With 63 television stations in 51 U.S. markets, TEGNA is the largest owner of top 4 network affiliates in the top 25 markets among independent station groups, reaching approximately 39 percent of all television households nationwide. TEGNA also owns leading multicast networks True Crime Network and Quest. TEGNA Marketing Solutions (TMS) offers innovative solutions to help businesses reach consumers across television, digital and over-the-top (OTT) platforms, including Premion, TEGNA’s OTT advertising service. For more information, visit URL blocked - click to apply.

 

TEGNA Inc. is a proud equal opportunity employer. We are a drug free, EEO employer committed to a diverse workforce. We encourage and consider all qualified candidates regardless of race, color, religion, national origin, sex, age, marital status, personal appearance, sexual orientation, gender identity, family responsibilities, disability, enrollment in college or vocational school, political affiliation, veteran status or genetic information.

Recommended skills

Storytelling
Adobe Creative Suite
Advertising
Editing
Scheduling
Self Motivation
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Job Snapshot

Employee Type

Full-Time

Location

Washington, DC

Job Type

Marketing, Media - Journalism - Newspaper

Date Posted

03/5/2021

Job ID

9998/8007/44285
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