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Marketing Director at WKYC

Marketing Director

WKYC Cleveland, OH Full-Time
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Are you a strategic marketing leader who can inspire creative excellence? Do you want to work among the best? If you want to work with forward-thinking leaders in the media industry who can offer significant growth opportunities and with people who have the imagination to think big and the guts to take risks, keep reading.

 

TEGNA is seeking candidates who want to apply every ounce of their leadership, creative, digital and strategic marketing skills to develop and execute brand-and-buzz-building, award-winning ideas across media (on-air, online, on social, tablet, mobile, experiential et al.) at a world-class level all in the interest of multiplatform audience and revenue growth.  We're seeking marketing directors who settle for nothing short of flawless execution, consistently ask "what if" and who aspire to deliver consumer and advertiser campaigns with unbridled potential for reach and impact. Key components of this include: ​

 

  • Pushing the boundaries of a station's audience, revenue and brand potential by serving as a collaborative business partner to a station's leadership team and playing a key role in the organization's brand strategy, integrated marketing planning and budgeting process.
  • Conceptualizing and engineering the creation of compelling, multiplatform, original station image, news and entertainment programming and commercial campaigns and when necessary, execute all elements personally.   Based on sound strategy outlined in creative briefs, campaigns must clearly and creatively reach stated goals and reinforce the value of the station's brand.  Concepts must work in all media including TV, digital, social, mobile.
  • Proactively creating opportunities for audiences to connect with our content by developing annual and quarterly strategic plans, prioritizing key marketing messages and generating breakthrough concepts and strategies.
  • Developing and implementing audience development strategies by applying research insights, data and analytics to marketing activations, including but not limited to content partnerships, digital marketing efforts and more.
  • Acting as a collaborative architect for all touchpoints between the station and its audiences. Living as the station's "chief brand officer", evangelizing the brand and championing all brand-related matters inside the organization.
  • Being a big, bold thinker/innovator and at times, disruptor, for the station. Staying abreast of cutting edge tools, promotion trends and campaigns. Collaborating on a regular basis with station's news director and general manager and as necessary, pushing the station into uncomfortable territory.
  • Identifying and championing strategic, cross-department (such as news, social, corporate) and cross-business unit marketing tie-in efforts for maximum positive brand impact, marketplace visibility and revenue generation.
  • Leading a diverse team of creative personnel to perfection in terms of execution and directly supervising employees in the promotions department including but not limited to hiring great people, training, disciplining and appraising performance of employees.
  • Supporting local sales teams in generating non-traditional revenue dollars.

Requirements:

  • At least 8 years consumer advertising and promotion experience with promotion-specific record of success in the television/news industry, brand management, or marketing/digital/advertising agency. Experience creating and measuring integrated advertising campaigns supported by an outstanding creative ability and an exceptional portfolio (link to reel required).
  • Firsthand, working knowledge of on-air and digital promotion production techniques, and familiarity with current production and photography trends.  
  • Experience translating broadcast designs and concepts to interactive digital and social media campaigns. Has a track record of successfully strengthening brands by applying tenets of branding, brand consistency and creative cohesion.
  • Hands-on experience in marketing content on both linear and non-linear platforms, including utilizing and optimizing display marketing campaign; retargeting, social media, mobile marketing, etc.
  • Experience with on-air planning and ability to manage and maximize station's promotional inventory in order to drive viewership and other business goals.
  • Proven track record of developing and producing revenue-driving client campaigns.  
  • Strong media planner and buyer who understands co-op spending and can build strong partnerships with network, syndication and other 3rd parties.
  • Ability to work with a sense of urgency within a deadline oriented fast paced team environment and juggle multiple projects and priorities at once.
  • Comfortable working non-traditional hours to compete in breaking news situations.
  • Excellent manager capable of managing up, down and across. Able to manage teams of both strategic and creative personnel.
  • Recruiting, hiring, training and managing team of multimedia marketing producers and if needed, freelancers, with strong writing, shooting and editing capabilities 

​​

 

About TEGNA

TEGNA Inc. (NYSE: TGNA) is an innovative media company that serves the greater good of our communities. Across platforms, TEGNA tells empowering stories, conducts impactful investigations and delivers innovative marketing solutions. With 63 television stations in 51 U.S. markets, TEGNA is the largest owner of top 4 network affiliates in the top 25 markets among independent station groups, reaching approximately 39 percent of all television households nationwide. TEGNA also owns leading multicast networks True Crime Network and Quest. TEGNA Marketing Solutions (TMS) offers innovative solutions to help businesses reach consumers across television, digital and over-the-top (OTT) platforms, including Premion, TEGNA’s OTT advertising service. For more information, visit [ Link removed ] - URL blocked - click to apply.

 

TEGNA Inc. is a proud equal opportunity employer. We are a drug free, EEO employer committed to a diverse workforce. We encourage and consider all qualified candidates regardless of race, color, religion, national origin, sex, age, marital status, personal appearance, sexual orientation, gender identity, family responsibilities, disability, enrollment in college or vocational school, political affiliation, veteran status or genetic information.

Recommended skills

Advertising
Integrated Marketing Communications
Brand Management
Digital Marketing
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Advertising Campaigns
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Job Snapshot

Employee Type

Full-Time

Location

Cleveland, OH

Job Type

Marketing, Media - Journalism - Newspaper

Date Posted

01/11/2021

Job ID

9799/7834/40227
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