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Local Sales Manager job in Tyler at KYTX-TV

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Local Sales Manager at KYTX-TV

Local Sales Manager

KYTX-TV Tyler, TX Full Time
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CBS19 (KTYTX-TV) Tyler, Texas - TEGNA’s Tyler based station, is looking for a cutting-edge Local Sales Manager. In this role you will have the opportunity to work with some of the strongest marketing and sales experts in the business, while supporting the sales strategy around the nation’s largest media events. 

As a Local Sales Manager, you need to understand the nuance of how OTT and digital platforms work with broadcast television and can work to grow all sectors of our business at once. You will join a collaborative and supportive team, that thrives competitively to be the best in our industry.

This opportunity will focus on businesses based in Tyler-Longview-Lufkin-Nacogdoches DMA but will require the ability to think on a national scale. We are looking for a great leader who can work in a group setting and support not just your team, but the organization as we continue to evolve.

 

Responsibilities

  • Provide 360 hands on leadership by managing growth of your teammates, peers, clients and providing insights to all professional levels of the organization.
  • Inclusively recruit, retain and effectively train a diverse group of top-notch Account Executives and Account Managers on how to sell our mix of products in a consultative fashion.
  • Assess sales team in different situations; provide timely/relevant coaching and conduct/recommend appropriate training; lead by example.
  • Develop, implement, and manage business plans to exceed corporate objectives and sales goal, including high profile events such as the Super Bowl & March Madness.
  • Drive new business development efforts to increase number of new enterprise accounts to ensure sales team meets and exceeds all sales revenue goals.
  • Achieve sales operational objectives by contributing information and recommendations to overall strategic plan by monitoring competitive products and feedback from the market.
  • Develop strong relationships with local advertisers through focused solutions using all media platforms including TEGNA’s industry leading media attribution.
  • Identify market potential through lead generation and qualification of prospective clients, and help Accounts Executives expand sales in existing accounts.
  • Accurately identify, monitor, and forecast sales and marketing trends for key business segments, and complete appropriate reports as needed.
  • Review and adjust metrics to monitor sales performance and market share.
  • Develop creative ideas that improve the company’s competitive position and the bottom line.
  • Work as the station champion for all OTT (Premion) services and proactively work with the account management teams on training rollouts, updates, reporting and optimization efforts that ensure client success.
  • Communicates results and proof of performance to customers in tandem with Account Executives at a minimum of once per month.
  • The LSM works with Account Executives on developing proposals and digital strategies, going on sales calls and developing opportunities that drive customer results.

About TEGNA

TEGNA Inc. (NYSE: TGNA) is an innovative media company that serves the greater good of our communities. Across platforms, TEGNA tells empowering stories, conducts impactful investigations and delivers innovative marketing solutions. With 63 television stations in 51 U.S. markets, TEGNA is the largest owner of top 4 network affiliates in the top 25 markets among independent station groups, reaching approximately 39 percent of all television households nationwide. TEGNA also owns leading multicast networks True Crime Network and Quest. TEGNA Marketing Solutions (TMS) offers innovative solutions to help businesses reach consumers across television, digital and over-the-top (OTT) platforms, including Premion, TEGNA’s OTT advertising service. For more information, visit [ Link removed ] - URL blocked - click to apply.

#LI-AC1

TEGNA requires all employees to be fully vaccinated (as defined by the CDC) against the coronavirus.

 

EEO statement:

TEGNA Inc. is a proud equal opportunity employer. We are a drug free, EEO employer committed to a diverse workforce. We encourage and consider all qualified candidates regardless of race, color, religion, national origin, sex, age, marital status, personal appearance, sexual orientation, gender identity, family responsibilities, disability, enrollment in college or vocational school, political affiliation, veteran status or genetic information. TEGNA complies with all applicable laws related to accommodations.

 

Recommended Skills

  • Account Management
  • Business Development
  • E Business
  • Forecasting
  • Lead Generation
  • Leadership
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Job Snapshot

Employee Type

Full-Time

Location

Tyler, TX

Job Type

Sales, Management, Business Development

Date Posted

01/06/2022

Job ID

11617/9500/52521
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