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Local Sales Manager at WBIR

Local Sales Manager

WBIR Knoxville, TN Full-Time
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TEGNA Media is breaking the mold for how media companies operate.  Recently named Station Group of the Year by Broadcasting and Cable, we have committed vast resources to transform our sales operations.  To compete and win in the new media landscape we need innovative sales leaders to join us on this journey and be part of our future growth and success.  Are you ready?

The Opportunity


WBIR in Knoxville, TN seeks a Local Sales Manager.  This position is responsible for leading a sales strategy that will focus on the development of new enterprise television and digital business to successfully deliver customer solutions through an integrated suite of products on all media platforms. The Local Sales Manager will be responsible for developing a strong, forward thinking sales team and will successfully work with all levels of the East Tennessee business community. The position reports to the Director of Sales.

At WBIR, we pride ourselves in:

  • Putting People First
  • Engaging Our Community
  • Daring to Be Original
  • Creating Experiences
  • Expecting and Demanding Excellence​

Responsibilities:

  • Drive new business development efforts to increase number of new enterprise accounts to ensure sales team meets and exceeds all sales revenue goals
  • Trains sales team on new digital products and rolls out new digital products
  • Manages the Digital Sales Specials who monitors and tracks digital fulfillment of WBIR accounts on all digital platforms.
  • Recruit, hire, onboard, train and develop new sales hires; effectively manage, develop and motivate existing sales team
  • Develop strong relationships with local advertisers
  • Manage key local accounts with account executives
  • Identify market potential through lead generation and qualification
  • Accurately identify, monitor and forecast sales and marketing trends for key business segments
  • Complete appropriate business activity reports and forecasts as required
  • Review and adjust metrics to monitor sales/market share change
  • Expand sales in existing accounts by introducing new products and services and developing new client solutions
  • Achieve sales operational objectives by contributing information and recommendations to overall strategic plan by monitoring competitive products and feedback from market
  • Assess sales team in different situations; provide timely/relevant coaching and conduct/recommend appropriate training
  • Supports sales staff with ride along coaching, participating in client meetings, developing proposals and other aspects of the full sales process
  • Recommends creative ideas that improve the company's competitive position and the bottom line
  • Develops creative and effective customer focused solutions using all media platforms

Requirements:

  • Bachelor's degree in marketing, business or related field
  • 5-10 years of media sales experience
  • 2+ years of sales management experience preferred
  • Demonstrated track record of success in media sales
  • Knowledge of all facets of digital sales and marketing
  • Proven sales leader with record of sales achievement
  • Ability to think and lead strategically
  • Proven thought leader and problem solver
  • Effective driver of integrated revenue and strategy
  • Ability to prioritize critical functions to ensure individual and team success
  • Excellent interpersonal and leadership skills
  • Excellent verbal and written communication skills
  • Wide Orbit and Sharebuilder experience desirable
  • Advanced CRM system experience; URL blocked - click to apply experience desirable

#LI-AC1

About TEGNA

TEGNA Inc. (NYSE: TGNA) is an innovative media company that serves the greater good of our communities. Across platforms, TEGNA tells empowering stories, conducts impactful investigations and delivers innovative marketing solutions. With 63 television stations in 51 U.S. markets, TEGNA is the largest owner of top 4 network affiliates in the top 25 markets among independent station groups, reaching approximately 39 percent of all television households nationwide. TEGNA also owns leading multicast networks True Crime Network and Quest. TEGNA Marketing Solutions (TMS) offers innovative solutions to help businesses reach consumers across television, digital and over-the-top (OTT) platforms, including Premion, TEGNA’s OTT advertising service. For more information, visit URL blocked - click to apply.

 

TEGNA Inc. is a proud equal opportunity employer. We are a drug free, EEO employer committed to a diverse workforce. We encourage and consider all qualified candidates regardless of race, color, religion, national origin, sex, age, marital status, personal appearance, sexual orientation, gender identity, family responsibilities, disability, enrollment in college or vocational school, political affiliation, veteran status or genetic information.

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Local Sales Manager

Job Snapshot

Employee Type

Full-Time

Location

Knoxville, TN

Job Type

Sales, Marketing, Management

Date Posted

02/11/2021

Job ID

9870/7899/42378
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