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Local Sales Manager at WATN/WLMT

Local Sales Manager

WATN/WLMT Memphis, TN Full-Time
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JOB DESCRIPTION

The Opportunity WATN ABC/WLMLT CW, TEGNA Memphis, is looking for a driven, solutions-based Local Sales Manager (LSM).

This position is responsible for creating and executing a sales strategy for a forward-thinking television station and suite of digital properties. This candidate must be an effective motivator and innovative thinker working with a team comprised of our Local Account Executives and Account Managers. We want someone with a proven history of growing revenue for both television and digital, developing a strong sales team through mentoring and executing special projects. The ideal candidate will have excellent organizational presentation & leadership skills and enjoy being in front of our clients. The LSM ideally will establish and grow strong relationships with local and regional advertisers as well. We're looking for an idea person and strategic thinker who not only creates sales opportunities for advertisers but also helps in the continuing development of our entire team. This position reports directly to the Director of Sales.

RESPONSIBILITIES

  • Accurately identify, monitor and forecast sales and marketing trends for key business segments.
  • Develop short-term, mid-term and long-term business plan for sales department.
  • Complete appropriate business activity reports and forecasts as required.
  • Manage retain, expand and develop accounts with account executives to grow local market share.
  • Review and adjust rates and metrics to monitor sales/market share change.
  • Maintain customer satisfaction and accountability through consultative selling.
  • Work closely with marketing and news departments to generate & implement lead generation opportunities. • Identify market potential through lead generation and qualification.
  • Expand sales in existing accounts by introducing new products and services; developing new applications.
  • Achieve sales operational objectives by contributing information and recommendations to overall strategic plan and by monitoring competitive products and feedback from market and forecast sales. • Coach and lead sales staff by participating in client meetings, building relationships with top clients and being active in the community.
  • Responsible for setting the pace for local account executives and constantly providing feedback to better their performance. Job Requirements:
  • Must have proven track record as a broadcast Account Executive or Sales Manager.
  • Four years of sales management in television preferred and digital sales management experience is a plus.
  • Strong problem solving and analytical skills required. • Must have strong time management and organizational skills; candidate must be able to work in a fast paced, high-pressured and evolving environment.
  • Demonstrated interpersonal and leadership skills for motivating staff and maximizing revenue performance.
  • Proficiency with Excel, Word, Wide Orbit Analytics, Wide Orbit Sales, Wide Orbit Traffic, Matrix and ComScore.
  • Documented record of exceeding activity and revenue goals.
  • College degree preferred

REQUIREMENTS

• Must have proven track record as a broadcast Account Executive or Sales Manager.
• Four years of sales management in television preferred and digital sales management experience is a plus.
• Strong problem solving and analytical skills required. • Must have strong time management and organizational skills; candidate must be able to work in a fast paced, high-pressured and evolving environment.
• Demonstrated interpersonal and leadership skills for motivating staff and maximizing revenue performance.
• Proficiency with Excel, Word, Wide Orbit Analytics, Wide Orbit Sales, Wide Orbit Traffic, Matrix and ComScore.
 • Documented record of exceeding activity and revenue goals.
 • College degree preferred

 

About TEGNA

TEGNA Inc. (NYSE: TGNA) is an innovative media company that serves the greater good of our communities. Across platforms, TEGNA tells empowering stories, conducts impactful investigations and delivers innovative marketing solutions. With 63 television stations in 51 U.S. markets, TEGNA is the largest owner of top 4 network affiliates in the top 25 markets among independent station groups, reaching approximately 39 percent of all television households nationwide. TEGNA also owns leading multicast networks True Crime Network and Quest. TEGNA Marketing Solutions (TMS) offers innovative solutions to help businesses reach consumers across television, digital and over-the-top (OTT) platforms, including Premion, TEGNA’s OTT advertising service. For more information, visit [ Link removed ] - URL blocked - click to apply.

 

TEGNA Inc. is a proud equal opportunity employer. We are a drug free, EEO employer committed to a diverse workforce. We encourage and consider all qualified candidates regardless of race, color, religion, national origin, sex, age, marital status, personal appearance, sexual orientation, gender identity, family responsibilities, disability, enrollment in college or vocational school, political affiliation, veteran status or genetic information.

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Local Sales Manager

Job Snapshot

Employee Type

Full-Time

Location

Memphis, TN

Job Type

Sales

Date Posted

01/24/2021

Job ID

9838/7875/41434
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