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Lead Generation Specialist/Business Development Specialist at WFAA

Lead Generation Specialist/Business Development Specialist

WFAA WUSA/Washington D.C., TX Full-Time
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The Opportunity

WUSA- DC (major market #7) is seeking a Lead Generation Specialist/Business Development Specialist who will be responsible for generating a consistent weekly stream of new qualified prospects at the beginning stage of the sales pipeline for our account executive teams to pursue. This is a sales role that will support the sales efforts of the DC metro area (based in Dallas) and will be tasked with growing new revenue from enterprise accounts. 


If you can answer yes to these questions, this job might be right for you: 


  • I love being on the phone with prospects and clients?
  • I have the discipline to build a weekly sales activity plan and stick to it?
  • I have strong business acumen and understand industry verticals/categories?
  • I am endlessly curious about the businesses of clients and what drives their success?
  • I would like to be a part of reshaping the way a media company operates?
  • I would like to play a role in building small and medium sized businesses through TEGNA’s multiple media solutions?
  • I like the intensity of a fast-moving environment?


  • Call on small to medium sized businesses across the region
  • Develop list of prospects to pursue within targeted categories
  • Generate new qualified prospects through outbound phone calls and email marketing campaigns and assign leads to appropriate account executives while ensuring proper follow up
  • Assist the sales team with developing new prospects and leads through research/insights
  • Generate new qualified prospects through current lead generation software, programs, trade publications, etc.
  • Communicate TEGNA media value proposition
  • Set in person meetings for sales staff in DC
  • Create/execute/monitor/track reporting on the new qualified prospects sales pipeline
  • Ongoing and ad hoc individual and team sales activity



  • Bachelor’s degree in related field such as Marketing or Business
  • 1-2 years of sales support, inside or outside sales experience
  • Strong business and financial acumen
  • Knowledge of integrated marketing campaigns
  • Knowledge of digital solution sales and design, mobile advertising, OTT/CTV
  • Ability to multitask, manage multiple assignments and prioritize tasks in a fast paced, deadline driven and team-oriented environment
  • Strong written and communication skills
  • Outgoing personality with outstanding phone mannerism with expertise at developing relationships
  • Proficient in Microsoft Office programs – MS Word, Excel, Word, PowerPoint and Outlook
  • Knowledge of Salesforce or other CRM software preferred


TEGNA Inc. (NYSE: TGNA) is an innovative media company that serves the greater good of our communities. Across platforms, TEGNA tells empowering stories, conducts impactful investigations and delivers innovative marketing solutions. With 63 television stations in 51 U.S. markets, TEGNA is the largest owner of top 4 network affiliates in the top 25 markets among independent station groups, reaching approximately 39 percent of all television households nationwide. TEGNA also owns leading multicast networks True Crime Network and Quest. TEGNA Marketing Solutions (TMS) offers innovative solutions to help businesses reach consumers across television, digital and over-the-top (OTT) platforms, including Premion, TEGNA’s OTT advertising service. For more information, visit URL blocked - click to apply.


TEGNA Inc. is a proud equal opportunity employer. We are a drug free, EEO employer committed to a diverse workforce. We encourage and consider all qualified candidates regardless of race, color, religion, national origin, sex, age, marital status, personal appearance, sexual orientation, gender identity, family responsibilities, disability, enrollment in college or vocational school, political affiliation, veteran status or genetic information.

Recommended skills

Business Development
Integrated Marketing Communications
Solution Selling
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Lead Generation Specialist/Business Development Specialist
Estimated Salary: $120K

Job Snapshot

Employee Type



WUSA/Washington D.C., TX

Job Type

Media - Journalism - Newspaper

Date Posted


Job ID

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