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Knowledge Marketing Specialist at TEGNA

Knowledge Marketing Specialist

TEGNA McLean, VA Full-Time
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TEGNA is looking for organized and detail-oriented Knowledge Marketing Specialist to join our client solutions and B2B marketing team. Our Knowledge Marketing Specialist will curate and maintain our internal Marketing Library, which is used by our company’s sales organization, including our multi-market sales team and teams at each of our 64 media brands in 51 markets across the country. This role will ensure that our Marketing Library is organized, updated, and useful to the sales organization.

• Own the content management, organization, and curation of all content on the TEGNA Library
• Manage master library tracker and conduct routine audits of content within the Marketing Library, ensuring content is relevant, recent, and complies with the library architecture
• Proactively suggest new content and alert stakeholders when content needs to be updated
• Consult with sales organization to locate desired content within the Marketing Library
• Help promote knowledge sharing across the organization
• Collaborate with TEGNA sales and client solutions strategists to cultivate content related to sales best practices, client success and market trends
• Collaborate with digital designers to orchestrate the launch of new library sections including the new page layout, content, manage stakeholder input, launch tiles, and internal communication
• Manage programming of the library homepage to determine what content is the priority, program seasonally relevant content, and determine lifecycle of promoted content
• Manage and research new tools and/or resources to support sales enablement
Other duties and responsibilities as may be required to ensure the success of TEGNA

Sample Tasks:
• Our team is launching a refresh of our marketing library. You may be asked to do an inventory of all collateral on the library and archive outdated materials and/or you may be asked to flag all insights/data driven collateral and prioritize which data needs to be updated.
• A seller in one of TEGNA’s markets is looking for the best ideas on the library related to plumbing. You may be asked by the client solutions team to help identify the most relevant/latest programs in that category. In some cases the client solutions team may ask you to work directly with the seller to send program examples.
• TEGNA is launching a new initiative around the Super Bowl. You may be asked to lead the development of a new library section. You will work with the client solutions strategists/sellers to identify the content needed on the site, aggregate content from the markets, and you will be responsible for submitting all tasks related to getting the section designed, launched, and populated with the appropriate content.

• Bachelor’s Degree
• Minimum two-year’s experience in marketing, preferably in media, entertainment, or agency environments
• Education and/or experience focused on knowledge management, information management, or library science
• Detailed-oriented and organized with strong communication skills
• Exposure to and familiarity with web-based collaborative platforms such as Microsoft SharePoint
• Experience utilizing project management software (i.e. Microsoft Teams, Basecamp, etc.) a plus
• Proven ability to troubleshoot – analyze, identify the problem, and develop solutions
• Alignment with company/team values – Integrity, Impact, Inclusion, Innovation, Results



TEGNA Inc. (NYSE: TGNA) is an innovative media company that serves the greater good of our communities. Across platforms, TEGNA tells empowering stories, conducts impactful investigations and delivers innovative marketing solutions. With 64 television stations in 51 U.S. markets, TEGNA is the largest owner of top 4 network affiliates in the top 25 markets among independent station groups, reaching approximately 39 percent of all television households nationwide. TEGNA also owns leading multicast networks True Crime Network and Quest. TEGNA Marketing Solutions (TMS) offers innovative solutions to help businesses reach consumers across television, digital and over-the-top (OTT) platforms, including Premion, TEGNA’s OTT advertising service. For more information, visit [ Link removed ] - URL blocked - click to apply.

TEGNA Inc. is a proud equal opportunity employer. We are a drug free, EEO employer committed to a diverse workforce. We encourage and consider all qualified candidates regardless of race, color, religion, national origin, sex, age, marital status, personal appearance, sexual orientation, gender identity, family responsibilities, disability, enrollment in college or vocational school, political affiliation, veteran status or genetic information.

[ Link removed ] - URL blocked - click to apply

Recommended Skills

Knowledge Management
Attention To Detail
Internal Communications
Content Management
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