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Insights Strategist (Remote-Various Locations)
Job Summary: TEGNA is looking for a creative and curious Insights Strategist to join our client solutions and B2B marketing team. Our Insights Strategist will provide data storytelling support to the company’s sales organization, including our multi-market sales team and teams at each of our 63 media brands in 51 markets across the country. This role will help us identify consumer & industry trends and translate those insights into strategic recommendations. A passion for understanding consumer behavior and uncovering trends in data is a must.
Responsibilities:
• Stay current on trends related to consumer behaviors, demographics, media consumption, and key business categories.
• Assist with creating compelling data stories using research from of internal and external sources.
• Collaborate with TEGNA sales and client solutions strategists to integrate insights into marketing strategy through campaign ideas, market opportunities, and client requests.
• Contribute to the creation and maintenance of insights-based sales collateral.
• Participate as needed in station, client or internal TEGNA meetings and presentations.
• Other duties and responsibilities as may be required to ensure the success of TEGNA.
Requirements:
• 2+ years of experience in marketing strategy, research, or data analytics.
• Analytical & critical thinker who loves to problem solve.
• Able to digest complex information and distill into clear insights.
• Excellent communication, planning, and time management skills.
• Exposure to and familiarity with syndicated research tools such as MRI-Simmons, Nielsen Scarborough, or similar.
• Basic knowledge of data visualization best practices and tools like Microsoft Excel and Tableau.
• Must be a self-starter who is results-driven and takes ownership of assigned tasks within team projects.
• Experience collaborating with cross-functional teams to handle multiple projects and meet deadlines
• Previous experience working with TV and/or Digital Media sales is a plus.
About TEGNA
TEGNA Inc. (NYSE: TGNA) is an innovative media company that serves the greater good of our communities. Across platforms, TEGNA tells empowering stories, conducts impactful investigations and delivers innovative marketing solutions. With 64 television stations in 51 U.S. markets, TEGNA is the largest owner of top 4 network affiliates in the top 25 markets among independent station groups, reaching approximately 39 percent of all television households nationwide. TEGNA also owns leading multicast networks True Crime Network and Quest. TEGNA Marketing Solutions (TMS) offers innovative solutions to help businesses reach consumers across television, digital and over-the-top (OTT) platforms, including Premion, TEGNA’s OTT advertising service. For more information, visit [ Link removed ] - URL blocked - click to apply.
TEGNA Inc. is a proud equal opportunity employer. We are a drug free, EEO employer committed to a diverse workforce. We encourage and consider all qualified candidates regardless of race, color, religion, national origin, sex, age, marital status, personal appearance, sexual orientation, gender identity, family responsibilities, disability, enrollment in college or vocational school, political affiliation, veteran status or genetic information.
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