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Insights Coordinator job in McLean at TEGNA

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Insights Coordinator at TEGNA

Insights Coordinator

TEGNA McLean, VA Full Time
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TEGNA is looking for a creative and curious Insights Coordinator to join our client solutions and B2B marketing team. Our Insights Coordinator position works directly with the Senior Insights Strategist and will support the company’s sales organization, including our multi-market sales team and teams at each of our 63 media brands in 51 markets across the country. This role will help manage and coordinate a wide variety of insights projects as well as help identify consumer & industry trends to help formulate marketing strategies for our stakeholders. A passion for learning to understand consumer behavior and uncovering trends in data is a must.

 

Summary of Duties:

  • Help manage insights projects to ensure assets are executed and provided to the proper stakeholders
  • Stay current on trends related to consumer behaviors, demographics, media consumption, and key business categories.
  • Assist with creating compelling data stories using research from of internal and external sources.
  • Collaborate with TEGNA sales and client solutions strategists to integrate insights into marketing strategy through campaign ideas, market opportunities, and client requests.
  • Assist the creation and maintenance of insights-based sales collateral.
  • Participate as needed in station, client or internal TEGNA meetings and presentations.
  • Other duties and responsibilities as may be required to ensure the success of TEGNA.

Ideal Candidate

  • 1-2 years of experience in marketing strategy, research, or data analytics.
  • Analytical & critical thinker who loves to problem solve.
  • Able to digest complex information and distill into clear insights.
  • Excellent communication, planning, and time management skills.
  • Experience searching and referencing research white pages and government data bases
  • Previous exposure to syndicated research tools such as MRI-Simmons, Nielsen Scarborough, or similar is a plus.
  • Basic knowledge of data visualization best practices and tools like Microsoft Excel, PowerPoint.
  • Must be able to independently move projects forward, prioritize tasks, and meet deadlines
  • Experience collaborating with cross-functional teams to handle multiple projects and meet deadlines
  • Previous experience working with TV and/or Digital Media sales is a plus.

 

 

 

 

About TEGNA

TEGNA Inc. (NYSE: TGNA) is an innovative media company that serves the greater good of our communities. Across platforms, TEGNA tells empowering stories, conducts impactful investigations and delivers innovative marketing solutions. With 64 television stations in 51 U.S. markets, TEGNA is the largest owner of top 4 network affiliates in the top 25 markets among independent station groups, reaching approximately 39 percent of all television households nationwide. TEGNA also owns leading multicast networks True Crime Network and Quest. TEGNA Marketing Solutions (TMS) offers innovative solutions to help businesses reach consumers across television, digital and over-the-top (OTT) platforms, including Premion, TEGNA’s OTT advertising service. For more information, visit [ Link removed ] - URL blocked - click to apply.

TEGNA Inc. is a proud equal opportunity employer. We are a drug free, EEO employer committed to a diverse workforce. We encourage and consider all qualified candidates regardless of race, color, religion, national origin, sex, age, marital status, personal appearance, sexual orientation, gender identity, family responsibilities, disability, enrollment in college or vocational school, political affiliation, veteran status or genetic information.

[ Link removed ] - URL blocked - click to apply

Recommended Skills

  • Marketing Strategies
  • Business Marketing
  • Consumer Behaviour
  • Data Analysis
  • Time Management
  • Critical Thinking
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Job Snapshot

Employee Type

Full-Time

Location

McLean, VA

Job Type

Marketing

Date Posted

10/22/2021

Job ID

11091/8898/49714
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