Create a Job Alert.

Enter your email below to save this search and receive job recommendations for similar positions.
Thank you. We'll send jobs matching these to
You already suscribed to this job alert.
0 suggestions are available, use up and down arrow to navigate them
What job do you want?

Director of Digital Content job in Knoxville at WBIR

Apply to this job.
Think you're the perfect candidate?
Apply Now
Director of Digital Content at WBIR

Director of Digital Content

WBIR Knoxville, TN Full Time
Apply Now

We’re looking for a digital news leader who understands rich/unique/local news local news content and distribution on multiple platforms and can lead for the future. The Director of Digital Content for WBIR, TEGNA’s powerhouse NBC station in Knoxville, will serve as a member of the station management team and lead the publication and distribution of engaging, compelling content across multiple platforms. Must be expert at leading a team, training varying levels of digital/social/distribution to perform at the highest level and implementing exceptional, engaged content on digital properties. 

This includes, but is not limited to: breaking news coverage, special project content, franchise support, social media, text/email updates/alerts/contests, and various digital revenue products available to our audience on, mobile apps, social and voice platforms, OTT/streaming, and more.  Works closely with the News Director to prioritize and set short and long-term goals for the newsroom.  Must be a team player dedicated to continuous improvement, staff engagement and driven to perform at a superior level.  This person will play a key role in charting the station’s digital content and growth strategy. The ideal candidate is more than an analytics junkie. You must love to lead and provide feedback to a team hungry to win.

 In this role, you will:

  • Manage the digital content team in both news and programming and lead digital strategy to grow multi-platform content, audience, and engagement
  • Be the voice of innovation in the newsroom and inspire others to follow your lead
  • Lead our content teams to develop workflows that deliver our content 24/7 across current and future platforms with storytelling that is optimized for each screen
  • Analyze and actively use data and metrics to inform editorial and strategic decisions and to create accountability for results
  • Actively partner with the news director and marketing director to create three-screen synergy (TV, digital, mobile) around station content and campaigns
  • Oversee all station efforts in social media including Facebook, Twitter, Instagram, YouTube, and other emerging platforms.
  • Lead the content team in identifying new content types and innovative technologies that help us reach and serve new audiences
  • Create unique, engaging, and shareable content
  • Teach, coach, and mentor our content teams in best practices for writing and producing content for digital and social platforms
  • Skillfully use social media and digital tools to research, discover and distribute content
  • Collaborate with content leaders across TEGNA to maximize the sharing of our content and to leverage innovation and best practices among stations
  • Hold newsroom employees accountable to WBIR/TEGNA ethical and editorial standards

Here’s what you need:

  • Bachelor’s degree in journalism, communications, or equivalent experience in the field
  • At least five years of content experience, including at least one year formally or informally leading other digital journalists
  • Solid journalistic judgment and a news philosophy that emphasizes accurate, fair, and unique local content, along with community engagement
  • A deep understanding of SEO best practices for articles, images, and video
  • Ability to calmly handle live, breaking news situations and the ability to deal with the rapid pace of news
  • Knowledge of online CMS and news production systems along with social newsgathering tools
  • Experience analyzing audience data and identifying behavioral trends. Google Analytics experience a major bonus
  • Passion and vision for emerging media
  • Strong organizational, leadership and communication skills
  • Ability to work under pressure and meet deadlines
  • Familiarity with the Knoxville area and/or a reason to relocate here, a plus



TEGNA Inc. (NYSE: TGNA) is an innovative media company that serves the greater good of our communities. Across platforms, TEGNA tells empowering stories, conducts impactful investigations and delivers innovative marketing solutions. With 63 television stations in 51 U.S. markets, TEGNA is the largest owner of top 4 network affiliates in the top 25 markets among independent station groups, reaching approximately 39 percent of all television households nationwide. TEGNA also owns leading multicast networks True Crime Network and Quest. TEGNA Marketing Solutions (TMS) offers innovative solutions to help businesses reach consumers across television, digital and over-the-top (OTT) platforms, including Premion, TEGNA’s OTT advertising service. For more information, visit [ Link removed ] - URL blocked - click to apply.


TEGNA Inc. is a proud equal opportunity employer. We are a drug free, EEO employer committed to a diverse workforce. We encourage and consider all qualified candidates regardless of race, color, religion, national origin, sex, age, marital status, personal appearance, sexual orientation, gender identity, family responsibilities, disability, enrollment in college or vocational school, political affiliation, veteran status or genetic information. #LI-NB1

Recommended Skills

Google Analytics
Get job alerts by email. Sign up now! Join Our Talent Network!

Job Snapshot

Employee Type



Knoxville, TN

Job Type

Media - Journalism - Newspaper

Date Posted


Job ID

Apply to this job.
Think you're the perfect candidate?
Apply Now