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Digital Strategist job in Columbus at WBNS-TV, A TEGNA Company

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Digital Strategist at WBNS-TV, A TEGNA Company

Digital Strategist

WBNS-TV, A TEGNA Company Columbus, OH Full-Time
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The Digital Strategist is an expert on multiple digital platforms including Facebook, Instagram, Snapchat, Tik Tok, LinkedIn, Pinterest, Twitter as well as being proficient in Video and Display through a DSP. They will work with the agency team to develop custom strategies for client across multiple industries and to provide deep analysis for the campaigns they manage.


  • Create recommendations for Paid Social, Social Management, and Display proposals
  • Build and execute paid social campaigns across Facebook, Instagram, LinkedIn, Snapchat, and Pinterest
  • Develop strategies for Social Media management including content pillars and content calendars
  • Create visual content, copy, and curate elements for Social - Media Management campaigns
  • Build and execute display, video, and native campaigns in the DSP
  • Daily optimization in paid platforms
  • Track implementation including dynamic call tracking, pixel development, and building of google analytic goals
  • Management of internal social efforts for WBNS franchises
  • Management of over $1 million in Social and Display campaigns
  • Attend pitches for qualifying new business
  • Attend digital analysis for top 10 clients
  • Ongoing internal education on Social and Display including best practices



  • 1-3 digital experience
  • Experience with paid social media campaigns
  • Experience managing social strategy
  • Experience with a DSP (demand side platform)
  • Agency experience preferred




TEGNA Inc. (NYSE: TGNA) is an innovative media company that serves the greater good of our communities. Across platforms, TEGNA tells empowering stories, conducts impactful investigations and delivers innovative marketing solutions. With 63 television stations in 51 U.S. markets, TEGNA is the largest owner of top 4 network affiliates in the top 25 markets among independent station groups, reaching approximately 39 percent of all television households nationwide. TEGNA also owns leading multicast networks True Crime Network and Quest. TEGNA Marketing Solutions (TMS) offers innovative solutions to help businesses reach consumers across television, digital and over-the-top (OTT) platforms, including Premion, TEGNA’s OTT advertising service. For more information, visit [ Link removed ] - URL blocked - click to apply.


TEGNA Inc. is a proud equal opportunity employer. We are a drug free, EEO employer committed to a diverse workforce. We encourage and consider all qualified candidates regardless of race, color, religion, national origin, sex, age, marital status, personal appearance, sexual orientation, gender identity, family responsibilities, disability, enrollment in college or vocational school, political affiliation, veteran status or genetic information.

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Job Snapshot

Employee Type



Columbus, OH

Job Type

Marketing, Media - Journalism - Newspaper

Date Posted


Job ID

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