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DIGITAL SALES SPECIALIST job in Fayetteville at KFSM-TV (Channel 5)

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KFSM-TV (Channel 5) Fayetteville, AR Full Time
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KFSM, the TEGNA-owned CBS affiliate in Fayetteville, AR, is the place to be if you are looking for an exciting, cutting-edge atmosphere where you can thrive and develop your professional skills. We are looking for a talented individual to join our team as a Digital Sales Specialist.


You will work strategically with our sales staff to generate creative solutions that deliver customized digital campaigns through our multi-media assets as well as monitor campaign performance against specific KPI's (Key Performance Indicators). The individual ideally will possess knowledge of banner ad sales and design, mobile platforms, social media, OTT/Streaming TV and overall digital strategy. This position reports to the Director of Sales.


  • Assist the sales team with developing creative multimedia recommendations through research to meet customers’ expectations while utilizing our digital product suite.
  • Create sales presentations for the account executive to present solutions to the client.
  • Execute campaigns and creative development for all digital advertising.
  • Monitor, analyze, and proactively create solutions to retain and grow our digital revenue.
  • Report monthly metrics to account executive and client.
  • Communicate and create sheets for sales staff on successful digital campaigns.
  • Manage and communicate inventory of digital products.
  • Monitor competitor websites for new revenue opportunities.
  • Attend sales calls, if needed, as the digital expert on our product offerings.


  • Knowledge of banner sales and design, mobile advertising, OTT/Streaming TV, and social media platforms.
  • Experience with Ad Serving Software such as DoubleClick for Publishers (DFP)
  • Previous Internet Sales/Support experience
  • Strong written and communication skills
  • Experience in Photoshop, Excel, Word, PowerPoint, and Outlook.
  • Ability to multitask, manage multiple assignments and prioritize tasks in a fast-paced, deadline-driven, team-oriented environment
  • Expertise at developing relationships
  • Bachelor’s degree preferred

Travel: Rarely: less than 10%

Work Environment Set: Office: normally performed in a typical interior/office environment

Physical Demands Set: Sedentary work: Involves sitting most of the time; walking, lifting, bending, standing, etc.


TEGNA Inc. (NYSE: TGNA) is an innovative media company that serves the greater good of our communities. Across platforms, TEGNA tells empowering stories, conducts impactful investigations and delivers innovative marketing solutions. With 64 television stations in 51 U.S. markets, TEGNA is the largest owner of top 4 network affiliates in the top 25 markets among independent station groups, reaching approximately 39 percent of all television households nationwide. TEGNA also owns leading multicast networks True Crime Network and Quest. TEGNA Marketing Solutions (TMS) offers innovative solutions to help businesses reach consumers across television, digital and over-the-top (OTT) platforms, including Premion, TEGNA’s OTT advertising service. For more information, visit [ Link removed ] - URL blocked - click to apply.


TEGNA requires all employees to be fully vaccinated (as defined by the CDC) against the coronavirus.


EEO statement:

TEGNA Inc. is a proud equal opportunity employer. We are a drug free, EEO employer committed to a diverse workforce. We encourage and consider all qualified candidates regardless of race, color, religion, national origin, sex, age, marital status, personal appearance, sexual orientation, gender identity, family responsibilities, disability, enrollment in college or vocational school, political affiliation, veteran status or genetic information. TEGNA complies with all applicable laws related to accommodations.

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Job Snapshot

Employee Type



Fayetteville, AR

Job Type

Media - Journalism - Newspaper, Sales

Date Posted


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