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Digital Sales Specialist at WTSP10News

Digital Sales Specialist

WTSP10News Tampa, FL Full-Time
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WTSP is seeking a digital sales specialist who will work strategically with our sales staff to generate creative solutions that deliver customer results through our digital assets as well as monitor campaign performance.  The individual must possess knowledge of banner/video sales and design, native, social media, SEO, SEM, OTT, Attribution and calculating return on advertising spend. 


Roles and Responsibilities:

  • Assist the sales team to enhance multimedia recommendations through research to meet customer’s expectations while utilizing our digital product suite.
  • Collect sales assets to enhance client facing presentations.
  • Manage the creation of digital creative.
  • Support digital order entry.
  • Support month-end reporting completion.
  • Support campaign execution by communicating with our internal and external vendors.
  • Monitor, analyze and proactively create solutions to retain and grow our digital revenue.
  • Communicate and create case studies for sales staff on successful digital campaigns.
  • Identify revenue generating client opportunity by exposing gaps in current digital advertising campaigns, such as impression share deficiencies, missing platforms, etc. that will further promote the client objectives.
  • Monitor competitor websites for new revenue opportunities.
  • Attend sales calls, if needed, as the digital expert on our product offerings.
  • Strong written and communication skills.
  • Proficient in Photoshop, Excel, Word, PowerPoint and Outlook.
  • Knowledge of banner sales and design, mobile advertising, OTT and social media platforms such as Facebook, Linkedin, Twitter and YouTube.
  • Ability to multitask, manage multiple assignments and prioritize tasks in a fast-paced, deadline-driven, team-oriented environment.
  • Strong analytical skills.
  • Outgoing personality with expertise at developing relationships.
  • Previous Internet Sales/Support experience.
  • The position is based in St. Petersburg at WTSP, Channel 10.


TEGNA Inc. (NYSE: TGNA) is an innovative media company that serves the greater good of our communities. Across platforms, TEGNA tells empowering stories, conducts impactful investigations and delivers innovative marketing solutions. With 62 television stations and four radio stations in 51 markets, TEGNA is the largest owner of top 4 affiliates in the top 25 markets, reaching over 38 percent of all television households nationwide. TEGNA also owns leading multicast networks Justice Network and Quest. TEGNA Marketing Solutions (TMS) offers innovative solutions to help businesses reach consumers across television, email, social and over-the-top (OTT) platforms, including Premion, TEGNA’s OTT advertising service. For more information, visit URL blocked - click to apply.


TEGNA Inc. is a proud equal opportunity employer. We are a drug free, EEO employer committed to a diverse workforce. We encourage and consider all qualified candidates regardless of race, color, religion, national origin, sex, age, marital status, personal appearance, sexual orientation, gender identity, family responsibilities, disability, enrollment in college or vocational school, political affiliation, veteran status or genetic information.

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Digital Sales Specialist
Estimated Salary: $83K

Job Snapshot

Employee Type



Tampa, FL

Job Type

Media - Journalism - Newspaper, Sales

Date Posted


Job ID

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