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Digital Sales Manager at WTHR-TV, A TEGNA Company

Digital Sales Manager

WTHR-TV, A TEGNA Company Indianapolis, IN Full Time
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WTHR, a TEGNA Media Company, has an exciting opportunity for a Digital Sales Manager to join our dynamic sales team. The ideal candidate will showcase his or her strategic and entrepreneurial expertise by leading a team of account executives and executing a digital sales strategy that delivers customized customer solutions through an integrated suite of media platforms. Ability to train and educate the staff as well as the local market on TEGNA’s digital solutions. People leadership and mentoring are important to this role. This position reports to the Director of Sales.

Responsibilities

  • The Digital Sales Manager works with Account Executives on developing proposals and digital strategies, going on weekly sales calls and developing opportunities that drive customer results. Also, responsible for working with the account management teams on optimization strategies to ensure campaign delivery and attainment of customer goals.
  • Works as the station champion for all OTT (Premion) services and proactively work with the account management teams on training rollouts, updates, reporting and optimization efforts that ensure client success.
  • Proactively monitors and manages campaigns to make appropriate adjustments to improve performance and ongoing optimization for all digital accounts. 
  • Attends sales calls with Account Executives as needed to help them prepare and deliver customer- centric solutions.
  • Communicates results and proof of performance to customers in tandem with Account Executives at a minimum of once per month.
  • Works with the Account Executives and Sales Project Manager to ensure deadlines are met and client performance is delivered as promised.  Supports an active dialogue with the Digital Client Services teams across multiple product lines ensuring customers goals are met.
  • Attends/hosts weekly sales meetings and training sessions to implement go-to-market strategies for a variety of digital products.
  • Creativity, flexibility, and ability to change and learn with our industry are also keys to success.
  • Provides on-going recommendations to Account Executives and clients to upsell and cross-sell our vast product offerings.  Customer satisfaction is the top priority.
  • Manages performance of a team of two direct report digital process professionals.
  • Oversees internal workflow processes.
  • Responsible for revenue forecasts and reporting.

 

  • Full working knowledge of all aspects of Digital Marketing including Google Analytics, OTT / OLV Video Services, Search Engine Marketing (SEM/PPC), Targeted Display (Banner Advertising), Native Advertising, Web Site Optimization, including services for Organic Search SEO, Social Media Advertising, and Email Marketing
  • Prefer 3 years of experience in a similar role
  • Minimum of 2 years managing direct reports, preferably in outside sales roles
  • Google Certification preferred

 

About TEGNA

TEGNA Inc. (NYSE: TGNA) is an innovative media company that serves the greater good of our communities. Across platforms, TEGNA tells empowering stories, conducts impactful investigations and delivers innovative marketing solutions. With 63 television stations in 51 U.S. markets, TEGNA is the largest owner of top 4 network affiliates in the top 25 markets among independent station groups, reaching approximately 39 percent of all television households nationwide. TEGNA also owns leading multicast networks True Crime Network and Quest. TEGNA Marketing Solutions (TMS) offers innovative solutions to help businesses reach consumers across television, digital and over-the-top (OTT) platforms, including Premion, TEGNA’s OTT advertising service. For more information, visit [ Link removed ] - URL blocked - click to apply.

 

TEGNA Inc. is a proud equal opportunity employer. We are a drug free, EEO employer committed to a diverse workforce. We encourage and consider all qualified candidates regardless of race, color, religion, national origin, sex, age, marital status, personal appearance, sexual orientation, gender identity, family responsibilities, disability, enrollment in college or vocational school, political affiliation, veteran status or genetic information.

Recommended Skills

Email Marketing
Digital Marketing
Search Engine Marketing
Search Engine Optimization
Organic Search
Google Analytics
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Job Snapshot

Employee Type

Full-Time

Location

Indianapolis, IN

Job Type

Marketing, Sales, Business Development

Date Posted

04/19/2021

Job ID

10226/8190/46092
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