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Digital Executive Producer at WFAA

Digital Executive Producer

WFAA Dallas, TX Full-Time
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WFAA, TEGNA’s ABC affiliate in Dallas, is searching for an experienced, creative, and motivated Digital Executive Producer to lead the production of editorial content across WFAA digital, mobile, app and social media platforms.

Do you thrive on digging deeper? Are you laser-focused on making sure the details are accurate and match the headline? The perfect candidate is a journalist at heart and has audience-first focus across all scenes.

This individual will report to the Director of Digital Content, helping guide editorial decision-making across all platforms, leading the digital team on day-to-day strategy, and partnering with journalists across the room to make the best possible product on our website, apps and beyond. As a newsroom leader, this individual will have a voice in editorial and leadership meetings.

  • Works with the news digital team and digital management to coordinate daily digital news efforts – oversees all digital efforts: story selection, writing and copy editing, distribution, live streaming.
  • Guide the editorial process for the digital team through prioritizing tasks, making story assignments, copy editing and training staff.
  • Collaborates across workgroups to create daily content, original digital content and special projects focused on rich, interactive digital experiences
  • Helps lead the newsroom editorial meetings to make  decisions based on social listening, digital data and live metrics.
  • Aggressively covers breaking news for digital/social platforms through articles, videos, breaking news alerts, live streams, and social posts.
  • Comfortable is a fast-paced newsroom environment and an excellent multitasker
  • Champions original, digital-first content production for WFAA platforms
  • Guides team members on where and how to find story ideas and information, including how to use metrics and social listening to be audience focused
  • Trains digital team and extended news department on best digital practices – including SEO and headline writing – to create engaging content that is specific to platforms.


  • Minimum 5 years producing digital and social content in a newsroom
  • 3 years of experience in a leadership position
  • Skilled copy editor
  • Understanding of copyright law, music rights and basic journalism legal principals
  • Well versed in online metrics such as Google Analytics, Chartbeat, CrowdTangle, Facebook Insights, YouTube Analytics, etc.
  • Working knowledge of Content Management Systems, Basic HTML, live stream technology and social media algorithms such as Facebook
  • Keen interest in emerging digital trends and evolving consumption habits
  • BS/BA in related field - journalism, communications, broadcast, digital media



TEGNA Inc. (NYSE: TGNA) is an innovative media company that serves the greater good of our communities. Across platforms, TEGNA tells empowering stories, conducts impactful investigations and delivers innovative marketing solutions. With 63 television stations in 51 U.S. markets, TEGNA is the largest owner of top 4 network affiliates in the top 25 markets among independent station groups, reaching approximately 39 percent of all television households nationwide. TEGNA also owns leading multicast networks True Crime Network and Quest. TEGNA Marketing Solutions (TMS) offers innovative solutions to help businesses reach consumers across television, digital and over-the-top (OTT) platforms, including Premion, TEGNA’s OTT advertising service. For more information, visit URL blocked - click to apply.


TEGNA Inc. is a proud equal opportunity employer. We are a drug free, EEO employer committed to a diverse workforce. We encourage and consider all qualified candidates regardless of race, color, religion, national origin, sex, age, marital status, personal appearance, sexual orientation, gender identity, family responsibilities, disability, enrollment in college or vocational school, political affiliation, veteran status or genetic information. #LI-NB1

Recommended skills

Content Creation
Copy Editing
Facebook Insights
Content Management Systems
Google Analytics
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Job Snapshot

Employee Type



Dallas, TX

Job Type

Media - Journalism - Newspaper

Date Posted


Job ID

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