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Digital Content Producer at WTOL-TV Toledo

Digital Content Producer

WTOL-TV Toledo Toledo, OH Full-Time
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Searching for a Digital Content Producer who thrives in a fast-paced environment and has a vision for what local news can and should be in the digital and social spaces. The ideal candidate thrives in a fast-paced environment and loves news and working on the cutting edge of digital and social media.

This position will largely be responsible for managing content produced by others, including copy editing, for our various desktop/mobile/social outlets. This position also offers the opportunity to produce original content for our stations that will reach our audience whenever and wherever they are, on whatever device they are using at the time.

This person will have an audience-first approach to produce and distribute WTOL 11 editorial content across our multiple, market-leading 24/7 platforms. WTOL Digital Content Producers are leaders in the newsroom responsible for optimizing the user experience on all screens.

This position primarily requires a.m. weekend work and schedule will be structured in a 4-day-a-week, 10-hour day format, pending breaking news and vacation coverage. DCPs are currently working remotely, with the possibility of returning to the station in the future.

Responsibilities: RESPONSIBILITIES:

• Produce audience-first, engaging storytelling through digital articles, videos, photo galleries, social media, notifications, live streams and interactive elements.

• Monitor news releases, Facebook, Twitter, Instagram and other online news sources and post.

• Create graphics and interactive social displays for both broadcast and digital platforms.

• Post photos/videos to station platforms Facebook, Twitter, Instagram

• Focus on accuracy and balance in articles and social content through copy editing and training of staff.

• Social listening: Monitor social chatter and track trending stories via Chartbeat, CrowdTangle, Google Trends, ZipWhip and our social platforms. Communicate to newsroom.

• Urgently and aggressively and accurately report breaking news as it happens.

• Generate web traffic through Search Engine Optimization best practices, website management, app management, notifications and application of advanced social media skills.

• Broadcast-digital coordination: Work with all departments on content coverage.

• Use digital and social analytics to inform editorial decisions.

• Ensure newsroom upholds journalistic integrity and the WTOL 11 brand across all platforms.

* Two years of experience working as a digital producer or digital journalist preferred.

• Excellent AP Style writing, editing, proofreading and copyediting skills.

• Excellent communication skills.

• At least basic video and graphic production skills and knowledge.

• Ability to prioritize and manage requests from various sources while also working well with varied personalities.

• Outstanding interpersonal, organizational, and time-management skills.

• Sound news judgment and ability to work both autonomously and as a part of a team.

• Interest in digital metrics with experience in Google Analytics very much preferred.

Work Environment: Office

Work Environment Set: Office: normally performed in a typical interior/office environment



TEGNA Inc. (NYSE: TGNA) is an innovative media company that serves the greater good of our communities. Across platforms, TEGNA tells empowering stories, conducts impactful investigations and delivers innovative marketing solutions. With 63 television stations in 51 U.S. markets, TEGNA is the largest owner of top 4 network affiliates in the top 25 markets among independent station groups, reaching approximately 39 percent of all television households nationwide. TEGNA also owns leading multicast networks True Crime Network and Quest. TEGNA Marketing Solutions (TMS) offers innovative solutions to help businesses reach consumers across television, digital and over-the-top (OTT) platforms, including Premion, TEGNA’s OTT advertising service. For more information, visit URL blocked - click to apply.


TEGNA Inc. is a proud equal opportunity employer. We are a drug free, EEO employer committed to a diverse workforce. We encourage and consider all qualified candidates regardless of race, color, religion, national origin, sex, age, marital status, personal appearance, sexual orientation, gender identity, family responsibilities, disability, enrollment in college or vocational school, political affiliation, veteran status or genetic information.

Recommended skills

Ap Stylebook
Decision Making
Time Management
Google Analytics
Team Working
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Job Snapshot

Employee Type



Toledo, OH

Job Type

Media - Journalism - Newspaper

Date Posted


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