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Digital Content Producer
13News Now (WVEC), TEGNA’s ABC station in Norfolk, Virginia, is looking for a Digital Content Producer who thrives in a fast-paced, creative environment and has a vision for what news and other content can and should be on digital, social, and streaming platforms.
If you’re outside of the box, we want to hear from you!
13News Now digital content producers are leaders in the newsroom. They enterprise and develop quality content that follows the highest journalistic standards and provides a rich experience for our audience. They’re storytellers who are plugged into the community and crush it when it comes to social listening. Digital content producers are all about our audience members whenever and wherever they are, and on whatever device they’re using.
The person who joins us in this position will have an audience-first approach in producing and sharing 13News Now content across all platforms including the 13News Now app. We operate as one content team in our newsroom, which means the digital content producer will work closely with other content creators including broadcast producers, photojournalists, and reporters.
Our digital content producers are at the core of the flow of information. As such, they are key in communicating things out to the entire content team, fielding calls from members of our audience, maintaining the newsroom planner, and helping coordinate crews and coverage.
RESPONSIBILITIES
- Produce audience-first, engaging storytelling through digital articles, videos, social media, push alerts, live streams, and interactive elements
- Social listening: monitor social chatter and track trending stories via ChartBeat, CrowdTangle, Google Trends, and our social media platforms; report findings to newsroom
- Urgently and aggressively report news online as it happens
- Focus on accuracy and balance in stories and social content through copy editing and training of staff
- Produce, shoot, edit videos for 13News Now digital platforms
- Generate web traffic through Search Engine Optimization best practices, website management, app management, push notifications, and application of advanced social media skills
- Work with all newsroom team members on content coverage, broadcast-digital coordination, and social listening
- Use digital and social analytics to inform editorial decisions
- Assist reporters and anchors in the creation of native social content
- Implement best practices on 13News Now digital and social media platforms
- Assist in maintaining newsroom planner and coordinating coverage
- Ensure newsroom upholds journalistic integrity and the 13News Now brand across platforms
QUALIFICATIONS
- 1-2 years’ experience in digital content production preferred
- Ability to handle multiple tasks and projects effectively under deadline pressure
- Strong written and verbal communication skills
- Excellent organization and time management capabilities
- High standard of professionalism and accuracy
- Audience-focused, solution-oriented approach
- Positive outlook and enjoyment working in a team environment
About TEGNA
TEGNA Inc. (NYSE: TGNA) is an innovative media company that serves the greater good of our communities. Across platforms, TEGNA tells empowering stories, conducts impactful investigations and delivers innovative marketing solutions. With 62 television stations and four radio stations in 51 markets, TEGNA is the largest owner of top 4 affiliates in the top 25 markets, reaching over 38 percent of all television households nationwide. TEGNA also owns leading multicast networks Justice Network and Quest. TEGNA Marketing Solutions (TMS) offers innovative solutions to help businesses reach consumers across television, email, social and over-the-top (OTT) platforms, including Premion, TEGNA’s OTT advertising service. For more information, visit URL blocked - click to apply.
TEGNA Inc. is a proud equal opportunity employer. We are a drug free, EEO employer committed to a diverse workforce. We encourage and consider all qualified candidates regardless of race, color, religion, national origin, sex, age, marital status, personal appearance, sexual orientation, gender identity, family responsibilities, disability, enrollment in college or vocational school, political affiliation, veteran status or genetic information.