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Digital Ad Operations Specialist at TEGNA

Digital Ad Operations Specialist

TEGNA Phoenix, AZ Full-Time
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Premion, the new “Over-the-Top” (“OTT”) advertising and media business, seeks Digital Operations Specialist. The Digital Operations Team supports all day-to-day Ad Operations for assigned accounts, aiding campaign planning, scheduling, implementation and tracking. This role involves maintaining relationships with third party vendors and media agencies to ensure proper delivery of Digital ad campaigns. Premion is a high growth division of TEGNA.

The Digital Operations Specialist is expected to understand site ad functionality, including knowledge of all ad products available on our site. This individual will:

• Implement and manage online advertising campaigns
• Perform the day-to-day ad scheduling in FreeWheel and our proprietary Ad Server Madhive
• Monitor delivery of campaign from beginning to end and optimizing as needed
• Monitor OSI delivery and find ways to optimize based on client’s success metrics
• Consult with Sales to ensure a successful advertising campaign
• Work with Yield Management to manage margins
• Review daily reporting to find potential issues and problems
• Perform the day-to-day ad placement, scheduling and updates for customers
• Prepare and edit HTML code used to track ad creative
• Follow-up with immediate action & provide concise, timely feedback within the deadlines established
• Self-manage tasks / schedule for effective and efficient time management
• Troubleshoot targeting issues, resolve any traffic issues and reconcile discrepancies.
• QA all VAST tags and MP4 Files to meet specs

• 1-2 years of online ad trafficking experience
• Ability to multi-task, and work efficiently within a high-paced changing environment
• Knowledge of HTML, CSS, Flash, and JavaScript
• Strong organizational and time management skills
• Strong written and communication skills
• Able to interact comfortably with both clients and other internal departments
• Ideal candidate is someone who possesses the ability to take initiative and drive projects with minimal supervision
• BA/BS preferred

About TEGNA

 

TEGNA Inc. (NYSE: TGNA) is an innovative media company that serves the greater good of our communities. Across platforms, TEGNA tells empowering stories, conducts impactful investigations and delivers innovative marketing solutions. With 64 television stations and four radio stations in 51 markets, TEGNA is the largest owner of top 4 affiliates in the top 25 markets, reaching over 38 percent of all television households nationwide. TEGNA also owns leading multicast networks Justice Network and Quest. TEGNA Marketing Solutions (TMS) offers innovative solutions to help businesses reach consumers across television, email, social and over-the-top (OTT) platforms, including Premion, TEGNA’s OTT advertising service. For more information, visit [ Link removed ] - URL blocked - click to apply.

 

TEGNA Inc. is a proud equal opportunity employer. We are a drug free, EEO employer committed to a diverse workforce. We encourage and consider all qualified candidates regardless of race, color, religion, national origin, sex, age, marital status, personal appearance, sexual orientation, gender identity, family responsibilities, disability, enrollment in college or vocational school, political affiliation, veteran status or genetic information.

 

[ Link removed ] - URL blocked - click to apply

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Job Snapshot

Employee Type

Full-Time

Location

Phoenix, AZ

Job Type

Sales, Strategy - Planning

Date Posted

04/1/2021

Job ID

10100/8092/45607
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