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Digital & Social Marketing Producer at WXIA/WATL 11Alive

Digital & Social Marketing Producer

WXIA/WATL 11Alive Atlanta, GA Full-Time
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Job Summary

  • Partner with marketing director and digital marketing manager on digital/social media strategies for 11Alive’s Where Atlanta Speaks brand
  • Conceptualize, produce, and edit videos, display banners, and social graphics that help generate brand awareness and engagement
  • Use digital / social media advertising tools to build and deploy marketing ads/campaigns
  • Monitor social posts for trending topics and hashtags for re-marketing
  • Foster social engagement and growth by consistently responding to users’ emails, text messages, or social comments
  • Moderate brand pages and comments for profanity, bullying, and hate speech
  • Monitor competitor’s news sites and social media platforms for potential stories
  • Assist with breaking news marketing and social response as needed, sometimes on weeknights and weekends
  • Other responsibilities as assigned by the marketing director

Desired Skills

  • Strong writer who can transform complex information into compelling ad copy
  • Self-starter who thrives on getting things done, sometimes with little or no direction
  • Passion to deliver a quality, consistent brand experiences for our audiences
  • Social media savviness to understand the landscape and the lingo
  • Solid organization and time management in a fast-paced environment
  • Excellent written/verbal communication and interpersonal skills
  • Attention to detail to maintain high professional standards and quality
  • Manage and track multiple projects concurrently while still meeting deadlines
  • At least two years in a digital and social media marketing role at a medium-to-large market television station, media organization, or agency.
  • Working knowledge of Adobe Creative Suite (Premiere, After Effects, Photoshop)
  • Strong technical knowledge of social media, CMS, and Google analytics platforms

About TEGNA

TEGNA Inc. (NYSE: TGNA) is an innovative media company that serves the greater good of our communities. Across platforms, TEGNA tells empowering stories, conducts impactful investigations and delivers innovative marketing solutions. With 62 television stations and four radio stations in 51 markets, TEGNA is the largest owner of top 4 affiliates in the top 25 markets, reaching over 38 percent of all television households nationwide. TEGNA also owns leading multicast networks Justice Network and Quest. TEGNA Marketing Solutions (TMS) offers innovative solutions to help businesses reach consumers across television, email, social and over-the-top (OTT) platforms, including Premion, TEGNA’s OTT advertising service. For more information, visit URL blocked - click to apply.

 

TEGNA Inc. is a proud equal opportunity employer. We are a drug free, EEO employer committed to a diverse workforce. We encourage and consider all qualified candidates regardless of race, color, religion, national origin, sex, age, marital status, personal appearance, sexual orientation, gender identity, family responsibilities, disability, enrollment in college or vocational school, political affiliation, veteran status or genetic information.

Recommended skills

Attention To Detail
Social Media Marketing
Digital Marketing
Marketing
Marketing Management
Campaigns
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Job Snapshot

Employee Type

Full-Time

Location

Atlanta, GA

Job Type

Marketing, Media - Journalism - Newspaper

Date Posted

03/1/2021

Job ID

9945/7970/43697
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