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Brand Manager at WKYC

Brand Manager

WKYC Cleveland, OH Full Time
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WKYC studios is seeking a talented and disciplined Brand Manager to help oversee all aspects of our brand. This individual is responsible for facilitating, nurturing and growing the brand and its sub-brands to maximize market share and improve the organization’s competitive position.

Reporting to the station’s marketing director, the Brand Manager is a subject matter expert on brand and works inside the station’s marketing department. The individual will collaborate with necessary internal and external partners to bring the brand to life. They will help facilitate the strategic and creative development of the brand and provide internal guidance to all who impact the brand across platforms. They ensure all touch points of the station are in brand compliance including all advertising and promotion, multiplatform content, sales partnerships, social media extensions, live events, internal marketing and more.

Responsibilities: Specific areas of responsibility include:

• Champion the brand in all station efforts. Educating stakeholders on brand and how to incorporate brand-thinking into their individual work areas.

• Developing a culture of clarity, commitment, and empowerment in partnership with HR and station leaders.

• Partnering with internal research team to gather, analyze, report on and apply key audience insights that affect brand growth.

• Developing, regularly reviewing, training staff on and ensuring strict adherence to station brand guidelines.

• Governing the brand and achieving a high level of organizational consistency across platforms by continuously monitoring brand expressions, tracking all creative assets, providing ongoing critiques, etc.

• Develop and lead activation of strategic marketing campaigns including community events, strategic partnerships and external marketing efforts.

• Partner on the development and delivery of compelling, brand-centric creative content alongside multiplatform content and marketing leaders.

• Work with marketing director to recruit and retain best in class creative talent.

• Help identify, recommend and manage external marketing and advertising buys.

• Develop, maintain and track budgets and project schedules.

The ideal candidate is humble, professional and flexible with a strong ability to work in a fast-paced, dynamic media environment. They can set goals and manage multiple activities while prioritizing to meet deadlines. They bring a positive attitude to the workplace and fearlessly push the envelope. They can effectively manage, connect, collaborate and act as a liaison with multiple parties. They are a big picture thinker, able to look 6-18 months ahead to ensure the vision of the brand while operating with a sense of urgency in the present. They have a high emotional quotient and are comfortable working with a variety of stakeholders across departments including but not limited to news and content, digital, human resources, department heads and station leadership, corporate executives and more.

 

• Bachelor’s degree

• Minimum 5+ years of experience in related field with record of success in brand building

• Strong organizational, communication, time management and interpersonal skills

 

Work Environment: Office

Physical Demands: Light work

Travel: Rarely: less than 10%

Work Environment Set: Office: normally performed in a typical interior/office environment

Physical Demands Set: Light work: Involves sitting most of the time, walking, lifting, bending, standing, etc.

 

About TEGNA

TEGNA Inc. (NYSE: TGNA) is an innovative media company that serves the greater good of our communities. Across platforms, TEGNA tells empowering stories, conducts impactful investigations and delivers innovative marketing solutions. With 63 television stations in 51 U.S. markets, TEGNA is the largest owner of top 4 network affiliates in the top 25 markets among independent station groups, reaching approximately 39 percent of all television households nationwide. TEGNA also owns leading multicast networks True Crime Network and Quest. TEGNA Marketing Solutions (TMS) offers innovative solutions to help businesses reach consumers across television, digital and over-the-top (OTT) platforms, including Premion, TEGNA’s OTT advertising service. For more information, visit [ Link removed ] - URL blocked - click to apply.

 

TEGNA Inc. is a proud equal opportunity employer. We are a drug free, EEO employer committed to a diverse workforce. We encourage and consider all qualified candidates regardless of race, color, religion, national origin, sex, age, marital status, personal appearance, sexual orientation, gender identity, family responsibilities, disability, enrollment in college or vocational school, political affiliation, veteran status or genetic information.

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Job Snapshot

Employee Type

Full-Time

Location

Cleveland, OH

Job Type

Media - Journalism - Newspaper

Date Posted

05/02/2021

Job ID

10112/8100/45645
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