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Audience Engagement Producer (VERIFY)
TEGNA has an immediate opening for an Audience Engagement Producer to join the growing VERIFY team. VERIFY is a news brand dedicated to stopping the spread of misinformation and answering our audience's questions about what's true and false. Since being created by a group of TEGNA journalists in 2016, VERIFY has grown into a popular daily franchise that airs across TEGNA's 51 local newsrooms and digital properties. In 2021, TEGNA is expanding VERIFY to include dedicated digital products, increased TV production and a robust social media presence. The Audience Engagement Producer will collaborate with a team of producers and fact-checkers to create, publish and manage content for social media and emerging platforms, and collaborate with internal stakeholders to help build the audience growth and community management strategy for VERIFY
Responsibilities:
- Produce, publish and manage VERIFY text and video content across social media and emerging platforms, including Facebook, YouTube, Instagram and Snapchat
- Manage and execute a publishing calendar across platforms and help track and report social analytics for the VERIFY team
- Respond to audience messages, comments and questions on social, email and text for the VERIFY team
- Assist in developing growth strategies for VERIFY across social media platforms
- Help the VERIFY team stay up to date with current technologies, audience trends and social media updates across platforms
- Work with internal stakeholders and partners to experiment with content creation and distribution strategies for emerging platforms
- Collaborate with the corporate audience development team to develop and execute innovative community management practices and features
- Support TEGNA stations during events that require real-time fact checking and shareable content for social media
Requirements:
- Bachelor's degree in journalism, communications or equivalent experience in the field
- Two to three years in social media management or content marketing preferred
- Strong understanding of various social platforms
- Strong writing and video production
- Experience launching or growing new social media brands
- Experience fact-checking online and on social media preferred
- Incredible eye for detail
- Solid editorial and social media judgement
- Ability to work outside of normal business hours
About TEGNA
TEGNA Inc. (NYSE: TGNA) is an innovative media company that serves the greater good of our communities. Across platforms, TEGNA tells empowering stories, conducts impactful investigations and delivers innovative marketing solutions. With 63 television stations in 51 U.S. markets, TEGNA is the largest owner of top 4 network affiliates in the top 25 markets among independent station groups, reaching approximately 39 percent of all television households nationwide. TEGNA also owns leading multicast networks True Crime Network and Quest. TEGNA Marketing Solutions (TMS) offers innovative solutions to help businesses reach consumers across television, email, social and over-the-top (OTT) platforms, including Premion, TEGNA’s OTT advertising service. For more information, visit [ Link removed ] - URL blocked - click to apply.
TEGNA Inc. is a proud equal opportunity employer. We are a drug free, EEO employer committed to a diverse workforce. We encourage and consider all qualified candidates regardless of race, color, religion, national origin, sex, age, marital status, personal appearance, sexual orientation, gender identity, family responsibilities, disability, enrollment in college or vocational school, political affiliation, veteran status or genetic information.
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