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Account Manager
The Opportunity
Premion, the new "Over-the-Top" advertising and media business, seeks an experienced Account Manager to meet and exceed revenue goals for our premium accounts, generate new and incremental revenue opportunities all while providing first class customer/client service. As an Account Manager, you play a critical role within a growing team as the clients' and partners' trusted advisor and champion. You manage the day-to-day operations of your accounts and partner to develop, execute and manage complex campaigns on our OTT platform. Your deep understanding of your clients' business objectives and analytical mindset will shape future strategies and recommendations.
Responsibilities
- Collaborate with designated sales team to provide a high level of customer service by means of daily interaction with agency contacts and direct business partners
- Outline and advise on new and innovative opportunities through client calls or emails with sales
- Partner with Sales, Inventory/Planning and Campaign Managers on all aspects of campaign planning, launch execution, optimization and post-campaign recaps for clients and partners
- Establish regular contact with customers to ensure their needs are met, work with Campaign Manager in measuring progress and proactively address issues and develop solutions
- Liaise with internal groups as needed to troubleshoot and deliver solutions to clients
- Outline and advise on new and innovative opportunities through client calls or emails with sales and activation as needed
- Up-sell and renew existing campaigns/clients, with new, innovative, on-strategy ideas that focus on retention and growing business
- Manage client relationships and client satisfaction, including determining client goals, deliverables, approvals, and asset management to achieve best results and campaign success
- Communicate directly with agencies, clients, internal teams and outside vendors as necessary on custom program implementation and become an OTT expert on Premion's portfolio of direct content partnerships
Requirements:
- 4+ years of relevant professional experience, Advertising field preferred with a concentration in account management/client services
- Demonstrated success at working with cross-functional teams and building strong relationships internally and externally.
- Proven track record of client/customer success, stakeholder management and ability to drive incremental revenue
- Strong attention to detail, good follow-up and able to generate creative solutions to meet client needs
- Ability to multi-task across multiple projects and stakeholders.
- Experience with Ad Technology / Ad Platforms: ideally, DFP, FreeWheel & Salesforce.com
- Excellent organization and communication and skills
- Proficient in PowerPoint, Word, Excel
About Premion
PREMION, a TEGNA company, is an industry-leading OTT Advertising platform that's focused on premium content, highest-quality inventory, and innovative data and technology solutions in the fast-growing streaming TV market. Recognized as the Best Audience Based Buying Platform of 2019 by Gabbcon, Premion works directly with 125+ leading TV and media brands like Sling, Discovery, MLB.TV, FuboTV, and is trusted by thousands of national and local brands in reaching highly-engaged audiences at scale and delivering measurable outcomes.
About TEGNA
TEGNA Inc. (NYSE: TGNA) is an innovative media company that serves the greater good of our communities. Across platforms, TEGNA tells empowering stories, conducts impactful investigations and delivers innovative marketing solutions. With 62 television stations and four radio stations in 51 markets, TEGNA is the largest owner of top 4 affiliates in the top 25 markets, reaching over 38 percent of all television households nationwide. TEGNA also owns leading multicast networks Justice Network and Quest. TEGNA Marketing Solutions (TMS) offers innovative solutions to help businesses reach consumers across television, email, social and over-the-top (OTT) platforms, including Premion, TEGNA’s OTT advertising service. For more information, visit [ Link removed ] - URL blocked - click to apply.
TEGNA Inc. is a proud equal opportunity employer. We are a drug free, EEO employer committed to a diverse workforce. We encourage and consider all qualified candidates regardless of race, color, religion, national origin, sex, age, marital status, personal appearance, sexual orientation, gender identity, family responsibilities, disability, enrollment in college or vocational school, political affiliation, veteran status or genetic information.
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