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Account Manager
The Account Manager- for TEGNA Memphis will work strategically with the Memphis revenue team to generate creative solutions that deliver customized campaigns through our multi-media assets as well as monitor campaign performance against specific KPI's (Key Performance Indicators). This position works in unison with the Account Executives and management to create a best in class customer experience. This position reports to the Memphis Director of Sales with dotted line responsibility to the Local Sales Manager and Major Accounts Manager.
RESPONSIBILITIES
• order entry with high level of accuracy.
• Request, update and monitor creative scheduling.
• Execute creative development for client advertising campaigns.
• Manage the startup process for marketing campaigns including participation on all campaign onboarding calls.
• Monitor marketing campaigns pacing and effectiveness to ensure campaign delivery and success.
• Assist the sales team with developing creative multimedia recommendations through research to meet customers' expectations while utilizing our digital product suite.
• Retain and grow our revenue by proactively finding opportunities to optimize campaign performance.
• Report monthly metrics and campaign results account executives and assist AE's and sales managers in interpreting the results to the client.
• Manage and communicate inventory sell through percentages and avails to staff for all solutions.
• Help to Educate staff and clients on effective marketing strategies and revenue growth tactics that utilize our growing product suite.
• Create and communicate digital and video presentations for sales staff on successful digital campaigns.
• Create and communicate packages and presentations for revenue team designed to showcase solutions utilizing all research tools and data available.
• Work as a liaison with 3rdparty vendors (ComScore and Wide Orbit).
• Attend client campaign recap meetings as the digital fulfillment expert.
• Attend sales calls, if needed, as the digital expert on our product offerings.
• Other duties as assigned by sales managers
REQUIREMENTS
College Degree preferred
Media Experience preferred
About TEGNA
TEGNA Inc. (NYSE: TGNA) is an innovative media company that serves the greater good of our communities. Across platforms, TEGNA tells empowering stories, conducts impactful investigations and delivers innovative marketing solutions. With 63 television stations in 51 U.S. markets, TEGNA is the largest owner of top 4 network affiliates in the top 25 markets among independent station groups, reaching approximately 39 percent of all television households nationwide. TEGNA also owns leading multicast networks True Crime Network and Quest. TEGNA Marketing Solutions (TMS) offers innovative solutions to help businesses reach consumers across television, digital and over-the-top (OTT) platforms, including Premion, TEGNA’s OTT advertising service. For more information, visit URL blocked - click to apply.
TEGNA Inc. is a proud equal opportunity employer. We are a drug free, EEO employer committed to a diverse workforce. We encourage and consider all qualified candidates regardless of race, color, religion, national origin, sex, age, marital status, personal appearance, sexual orientation, gender identity, family responsibilities, disability, enrollment in college or vocational school, political affiliation, veteran status or genetic information.