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Account Executive at WBNS-TV, A TEGNA Company

Account Executive

WBNS-TV, A TEGNA Company Columbus, OH Full Time
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JOB DESCRIPTION

WBNS 10TV (Columbus, Ohio), a TEGNA company, is home to employees who are passionately committed to serving our local community every day by delivering the latest News, Weather and Sports across all platforms.  Columbus is one of the fastest-growing metro areas in the country, attracting a diverse and educated population to fill its workforce. 

10TV currently has an exciting opportunity for a highly motivated Account Executive to join our successful and dynamic local sales team.  The ideal candidate will showcase their strategic and entrepreneurial expertise by building collaborative relationships and providing customer-focused solutions via an integrated suite of media resources that includes broadcast television, digital, OTT and other emerging products.

As a multimedia Account Executive, you will use a consultative approach with local and regional clients to generate revenue through our extensive and market-leading portfolio such as:

  • CBS affiliate (WBNS) and digital subchannel 10.2 (MeTV)
  • Digital Marketing Solutions – SEO, SEM, Social Media, Email, Mobile
  • OTT – Premion

This competitive position requires the ability to cultivate new relationships in the local business community and the ability to generate digital and non-traditional revenue.  Experience packaging multiple platforms such as TV and digital is a plus. In addition, the ability to develop local direct client relationships is a must.

 

Roles and Responsibilities:

  • Account Executive will be accountable for local television & digital revenue performance; working strategically with other revenue-generating executives within the company
  • This individual is responsible for driving new television & digital sales and upselling existing key accounts with a focus on client retention
  • A top priority of the position is to stay abreast of emerging media trends and product solutions to best serve their clients

REQUIREMENTS

Ability to develop relationships with local decision makers and advertising agencies.

Applicants must be proficient in proposal writing and possess strong negotiating, presentation, organizational and computer skills including Microsoft Office.  Knowledge of WideOrbit and Matrix Plus systems a plus.  A minimum of two years of television, digital, cable, or radio sales experience is preferred.  

 

About TEGNA

TEGNA Inc. (NYSE: TGNA) is an innovative media company that serves the greater good of our communities. Across platforms, TEGNA tells empowering stories, conducts impactful investigations and delivers innovative marketing solutions. With 63 television stations in 51 U.S. markets, TEGNA is the largest owner of top 4 network affiliates in the top 25 markets among independent station groups, reaching approximately 39 percent of all television households nationwide. TEGNA also owns leading multicast networks True Crime Network and Quest. TEGNA Marketing Solutions (TMS) offers innovative solutions to help businesses reach consumers across television, digital and over-the-top (OTT) platforms, including Premion, TEGNA’s OTT advertising service. For more information, visit [ Link removed ] - URL blocked - click to apply.

 

TEGNA Inc. is a proud equal opportunity employer. We are a drug free, EEO employer committed to a diverse workforce. We encourage and consider all qualified candidates regardless of race, color, religion, national origin, sex, age, marital status, personal appearance, sexual orientation, gender identity, family responsibilities, disability, enrollment in college or vocational school, political affiliation, veteran status or genetic information.

Recommended Skills

Digital Marketing
Sales
Upselling
Search Engine Marketing
Advertising
Social Media
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Job Snapshot

Employee Type

Full-Time

Location

Columbus, OH

Job Type

Media - Journalism - Newspaper, Sales

Date Posted

04/26/2021

Job ID

10274/8233/46305
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