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Account Executive job in Toledo at WTOL-TV Toledo

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Account Executive at WTOL-TV Toledo

Account Executive

WTOL-TV Toledo Toledo, OH Full Time
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WTOL MEDIA - Toledo, a TEGNA Company, has an exciting opportunity for an Account Executive to join our solution-focused, dynamic and forward-thinking sales team.  The ideal candidate will showcase his or her strategic and outside sales expertise by building collaborative relationships and providing customer solutions through an integrated suite of media platforms, including television, digital, OTT and other emerging products. 

This a true “hunter”, in-demand position requires an energetic and strategic entrepreneur who will champion WTOL MEDIA in the local market. As an Account Executive, you’ll use a consultative selling approach to build relationships with business and you’ll have a once-in-a-lifetime opportunity to sell a broad set of solutions from our extensive market-leading portfolio, such as:

  • Television commercial, advertorial and sponsorships
  • Steaming Television Platforms (OTT)
  • Display & Online Video Networks

Roles and Responsibilities:

  • Achieve all revenue goals on a monthly, quarterly and annual basis
  • Develop a pipeline of new business through consistent and creative prospecting
  • Able to demonstrate product knowledge and value to prospects and customers
  • Possess a deep understanding of local and regional business trends
  • Collaborate with a Media Strategist to develop strategic recommendations and proposals
  • Utilize an Account Manager to provide exceptional customer service and contract fulfillment
  • Use Salesforce to manage day to day activity, pipeline and forecasts

Requirements

  • Minimum 3-5 years of traditional media, digital marketing or business to business sales experience
  • Bachelor’s Degree in marketing or advertising preferred
  • Must be a self-starter with a documented record of exceeding revenue goals with integrated marketing solutions
  • Ability to work in a fast-paced, performance-based sales environment, strong digital sales acumen
  • Excellent communication and presentation skills
  • Proficient in Word, Excel and PowerPoint
  • Salesforce and WideOrbit experience a plus
  • A valid driver’s license with an excellent driving record, as well as reliable transportation and proof of insurance

 

About TEGNA

TEGNA Inc. (NYSE: TGNA) is an innovative media company that serves the greater good of our communities. Across platforms, TEGNA tells empowering stories, conducts impactful investigations and delivers innovative marketing solutions. With 63 television stations in 51 U.S. markets, TEGNA is the largest owner of top 4 network affiliates in the top 25 markets among independent station groups, reaching approximately 39 percent of all television households nationwide. TEGNA also owns leading multicast networks True Crime Network and Quest. TEGNA Marketing Solutions (TMS) offers innovative solutions to help businesses reach consumers across television, digital and over-the-top (OTT) platforms, including Premion, TEGNA’s OTT advertising service. For more information, visit [ Link removed ] - URL blocked - click to apply.

TEGNA requires all employees to be fully vaccinated (as defined by the CDC) against the coronavirus.

EEO statement:

TEGNA Inc. is a proud equal opportunity employer. We are a drug free, EEO employer committed to a diverse workforce. We encourage and consider all qualified candidates regardless of race, color, religion, national origin, sex, age, marital status, personal appearance, sexual orientation, gender identity, family responsibilities, disability, enrollment in college or vocational school, political affiliation, veteran status or genetic information. TEGNA complies with all applicable laws related to accommodations.

#LI-NJ1

Recommended Skills

  • Advertising
  • Entrepreneurship
  • Sales
  • Digital Marketing
  • Marketing
  • Integrated Marketing Communications
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Job Snapshot

Employee Type

Full-Time

Location

Toledo, OH

Job Type

Sales, Business Development

Date Posted

11/13/2021

Job ID

11681/9552/52744
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